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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Ep. 144: Introducing The Pivot — A No BS Podcast for Enrollment MarketersPlay Button
Ep. 144: Introducing The Pivot — A No BS Podcast for Enrollment Marketers

Buckle up, folks! Enrollify is proud to announce its newest podcast, The Pivot — a show for the enrollment marketer looking for marketing strategies and tactics that don’t take years and bucco bucks to implement.Join Tony Fraga and Jamie Gleason

Ep. 21: Crisis Communications in Higher EducationPlay Button
Ep. 21: Crisis Communications in Higher Education

In this episode, Jaime talks with Christy Jackson, one of the foremost experts in crisis communications in higher education. In her higher education career, Christy has served in communications roles at Virginia Tech during the April 16 tragedy that killed 32; at Radford University when a student

Ep. 143: Introducing Season 2 of The Application — with Allison TurcioPlay Button
Ep. 143: Introducing Season 2 of The Application — with Allison Turcio

Introducing Season 2 of The Application — an Enrollify Podcast hosted by Allison Turcio.Allison is the Assistant Vice President for Enrollment and Marketing at Siena College, as well as an Instructor of Marketing at Siena College.She leads college-wide marketing, market research

Ep. 142: We Acquired a Podcast! Discover the Next Chapter of The Higher Ed Geek PodcastPlay Button
Ep. 142: We Acquired a Podcast! Discover the Next Chapter of The Higher Ed Geek Podcast

Exciting news! Enrollify has acquired The Higher Ed Geek podcast hosted by the incredible Dustin Ramsdell.The Higher Ed Geek Podcast explores all of the nuances of higher education with a focus on innovative technology and practices from professionals all across the country.

Ep. 20: The Anti-Racist MarketerPlay Button
Ep. 20: The Anti-Racist Marketer

In this episode Jaime talks with Liz Gross, founder and CEO of Campus Sonar, about anti-racism in higher education. As colleges and universities work to deepen their commitment to diversity, equity, and inclusion (DEI), many have taken the step to pledge themselves to the cause of anti-racism.

Ep. 19: More Than Stress - Mental Health of Higher Ed Social Media ManagersPlay Button
Ep. 19: More Than Stress - Mental Health of Higher Ed Social Media Managers

The challenges of managing social media in higher education are often underestimated by people in leadership, leaving these talented, always-on professionals facing often overwhelming responsibilities while being under-resourced and undervalued. On top of that are the known mental health impacts

Fanatical Friday's Ep. 57: Every Recruitment Strategy Needs a Pumpkin Spice LattePlay Button
Fanatical Friday's Ep. 57: Every Recruitment Strategy Needs a Pumpkin Spice Latte

It’s that time again… Pumpkin Spice Latte season! Everyone loves a good PSL; they’re seasonal, highly coveted, and widely sought after.Do you have a recruitment campaign that you would consider your Pumpkin Spice Latte?

Ep. 18: Leading High-Performing Teams in a Remote-First WorldPlay Button
Ep. 18: Leading High-Performing Teams in a Remote-First World

The pandemic forced higher education teams to rethink how they approached collaboration, communication, and leadership. The future of work has changed forever, but managing in a remote-first world is among the top challenges for leaders. In this episode, Jaime talks with Joshua Charles

Ep. 141: Was Leaving Higher Ed Worth It? Chapter 3 with Natalie SuracePlay Button
Ep. 141: Was Leaving Higher Ed Worth It? Chapter 3 with Natalie Surace

The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy).

Ep. 17: Recruiting Non-Traditional StudentsPlay Button
Ep. 17: Recruiting Non-Traditional Students

Seth Odell was part of the team that took Southern New Hampshire University’s online enrollment from 7,000 to 70,000, which makes him the perfect guest for Jaime to talk to about recruiting non-traditional – or, perhaps more aptly named “post-traditional” – students.

Ep. 140: Was Leaving Higher Ed Worth It? Chapter 2 with Stacy SnowPlay Button
Ep. 140: Was Leaving Higher Ed Worth It? Chapter 2 with Stacy Snow

The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy).

Ep. 139: How to Build and Scale a Student Ambassador Program That Increases EnrollmentPlay Button
Ep. 139: How to Build and Scale a Student Ambassador Program That Increases Enrollment

This is the fourth and final episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports

Ep. 138: What Higher Ed Needs to Understand About Gen-Z’s Entrepreneurial SpiritPlay Button
Ep. 138: What Higher Ed Needs to Understand About Gen-Z’s Entrepreneurial Spirit

This is the third episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy

Fanatical Fridays Ep. 56: Here Are the 3 Key Ingredients for Texting Prospective StudentsPlay Button
Fanatical Fridays Ep. 56: Here Are the 3 Key Ingredients for Texting Prospective Students

To text or not to text? That is the question. Actually, after some discussion, we decided that it’s not the first question you should be asking yourselves.Texting is another layer of your recruitment strategy and should be weaved into the fold

Ep. 16: Designing Compelling Messages and NarrativesPlay Button
Ep. 16: Designing Compelling Messages and Narratives

Story drives emotion. Emotion drives action. Marcomm pros understand the power of storytelling and are using storytelling to drive change and to achieve organizational outcomes. Carefully crafted narratives can also help address reputational issues and crisis communications.

The Modern Student Ep. 4: The Future of Tech in Higher EdPlay Button
The Modern Student Ep. 4: The Future of Tech in Higher Ed

In the final installment of the Modern Student, Zach and Jeff take a deep dive into how institutions can reduce the complexity of their digital experience, DXP's , and explore the future of technology in higher ed.About the SeriesThe Modern Student is a special podcast series in collaboration

Ep. 137: Why Higher Ed Needs Better Parent Engagement StrategiesPlay Button
Ep. 137: Why Higher Ed Needs Better Parent Engagement Strategies

From impacting enrollment, to student success, to annual giving, keeping parents effectively engaged has proven to be critical for colleges and universities looking to better support their institutional goals.On this week’s episode of The Enrollify Podcast, Zach sits down with Dave Becker

Ep. 136: Here’s What 798 Enrollment & Marketing Professionals Said About Recruiting Gen-ZPlay Button
Ep. 136: Here’s What 798 Enrollment & Marketing Professionals Said About Recruiting Gen-Z

This is the second episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.Unibuddy

Fanatical Fridays Ep. 55: Fire Bullets, Then CannonballsPlay Button
Fanatical Fridays Ep. 55: Fire Bullets, Then Cannonballs

The need for testing is widely accepted, but what does “testing” mean in today’s landscape? In this week’s episode, Mickey, Zach, and a new co-host, Shane, discuss Jim Collins’ “fire bullets, then cannonballs” method.This method, outlined in his bookGreat by Choice

Ep. 15: Executive Social StrategyPlay Button
Ep. 15: Executive Social Strategy

In this episode, Jaime talks to Josie Ahlquist, author of Digital Leadership in Higher Education about the importance of a digital presence for senior leaders. Takeaways include:How to decide what digital platforms make senseHow to incorporate your own values into your online presence

Ep. 135: Here’s What 1,261 Students Said About Their Journey to CollegePlay Button
Ep. 135: Here’s What 1,261 Students Said About Their Journey to College

This is the first episode in a special 4-part series between Enrollify and Unibuddy. Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports.

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