HubSpot is an inbound marketing software platform that helps colleges and universities attract visitors, convert inquiries, and close students. It's really a suite of tools complete with an email, blogging, social media, SEO, marketing automation, digital ads, tools and much more.

Your website can be a powerful tool in your effort to generate new prospects, but only if you are thinking about your digital presence from the perspective of the user (which just happens to be what search engines are doing too). This episode is a conversation with Patrick Eng, the resident SEO

Graduate student recruitment strategies are as varied as the vast array of schools that use them.We sat down with Amanda Stokes, Graduate Coordinator for Recruitment and Admissions for George Mason University's College of Health and Human Services. She shared with us her expertise

Today's enrollment marketers understand the need to "pay-to-play" when it comes to social media marketing for student recruitment today. And while an intentional, strategic paid social media game plan is crucial to increasing enrollment, graduate schools still need a solid strategy for organic

The Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are impacting today's enrollment marketers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need.

n this hot-take-full conversation with Rob Biebly from Huron Consulting, Zach and Rob unpack the challenges and opportunities facing strategic enrollment managers in 2022.