There are only a handful of other industries that have as diverse a customer base, product offering, and stakeholder base as higher education.As such, brand integration across the enterprise is, in fact, challenging.

Join host Jaime Hunt in her premier episode as she talks with Terry Flannery, author of “How to Market a University: Building Value in a Competitive Environment,” about the evolution of the role of CMOs in higher education.

Oftentimes, institutions can fall prey to thinking that they are “done” with rebranding once fonts and logos have been picked and the new website has launched. But today, a brand should be treated as if it is a living, breathing organism

In the final episode of Collective Enrollment, you’ll meet Adam Metcalf — Co-Founder of ZeeMee. Before the financial crisis of 2008, Adam had worked as a financial advisor for Morgan Stanley.After 2008, Adam decided it was time to do something different

Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding

Whether you love it or hate it, market research is the bedrock of great brand strategy. In Episode 3 of the How to Market a University Podcast series, Terry unpacks how to conduct effective market research for an institutional rebrand or brand shift.

Welcome to Episode 3 Collective Enrollment —a special four-part podcast series that explores the future of student marketing and recruitment brought to you by ZeeMee and Enrollify.In episode three of Collective Enrollment, you’ll meet Kevin Huang and Maggie Jordan.

In Episode 2 of How to Market a University Terry talks about how marketing was structured as a unit when she first started working in higher education, how it has evolved over time

Welcome to Episode 2 Collective Enrollment —a special four-part podcast series that explores the future of student marketing and recruitment brought to you by ZeeMee and Enrollify.In this episode of Collective Enrollment, you’ll meet Vanessa Didyk — CEO of ZeeMee.

Many schools struggle to understand the importance of developing unique value propositions and as a result, clear, compelling, and concise differentiators are hard to come by in higher ed.

In this episode of Collective Enrollment you’ll meet Harrison Campbell — or Soup as he is more commonly known —who is the Director of Product and Marketing at ZeeMee. Before joining the ZeeMee team, Soup worked in both admissions and marketing for more than 8 years

On this special episode, we take listen in to the Enrollify Podcast Network's newest show, The Application. Join host Corynn Meyers in her premier episode as she chats with the University of Montana’s CMO, Jenny Petty.

Get ready to meet Karen Hebert-Maccaro, General Manager of Education at Morning Brew — one of the world’s most popular daily newsletters.

On this week’s episode of the Enrollify Podcast, Zach sits down with Allison Trucio (Assistant VP for Enrollment and Marketing) and Katie Szalda (Director of Admissions) of Siena College to chat about the relationship between marketing and admissions teams in higher ed.

On today's edition of the Enrollify Podcast, we listen in on the latest episode of Starter Stories.In just a moment, you’ll meetKavitta GhaiCo-Founder ofNectir, an edtech startup that brings Slack-like workspaces into every college and university classroom.

On this week's episode of The Enrollify Podcast, we feature a special episode from our sister pod, CRM prov. CRM prov is a biweekly show that reveals how institutions can experience growth through technology.

Zach (@zboozee) from Enrollify shares three examples of how higher ed marketers and admissions professionals can get better at differentiation. Learn why you should obsess over long-tail, niche market positioning statements, how to implement the "Taboo Strategy"

On this week’s episode of The Enrollify Podcast, Zach (literally) sits down with Shane Kehl, the new Chief Edutainment Officer at Enrollify.Shane’s marketing and media career unofficially started in high school and has evolved from printing out directions to a local hockey

Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like. Zach and Gil each answer the following questions

On this week’s episode of The Enrollify Podcast, Zach sits down with Kathleen Davis, the Director of Engagement Marketing at the University of Lynchburg.After a riveting career as a creative working for brands like The Weather Channel, Yamaha, and The Arthritis Foundation

On this week’s episode of The Enrollify Podcast, Zach sits down with Erin Stine, an Account Executive at CampusESP, an edtech company that focuses on parent and family communication and engagement to help universities impact enrollment, student success, retention, and annual giving.