In 2008, Jon-Stephen Stansel was teaching English and noticed his students would pay more attention to their phones than the lecture. He wanted to reach them where they were, so he started trying to find ways to make their phones and social media a productive part of their classes.

In this episode of The Enrollify Podcast, Zach takes the hot seat and is interviewed byMallory WillseaofElement451. Zach unveils the exciting next chapter of Enrollify's story! You're not going to want to miss this one, folks!Coming to AMA in Chicago next week?

In this episode conversation, Zach chats withJohn Azoni, Founder and CEO ofUnvelid—a video production agency serving higher education —and host ofHigher Ed Storytelling University— about what marketers get wrong when it comes to storytelling.

Dive into a captivating chat with Carrie Phillips, the Chief Communications and Marketing Officer at UA Little Rock. Back in 2008, starting as the Assistant Director of New Media at Arkansas Tech University, Carrie faced a media coverage challenge. When TV stations wouldn't visit their remote

In this episode, Jaime and her guest, Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business, take a dive deep into the world of User Experience (UX) and its pivotal role in higher education marketing. Takeaways from this episode include

In this exciting conversation, Zach chats with Kyle Campbell, Founder and CEO ofEducation Marketer, about why marketing campaigns no longer matter and what student recruitment in a post social media world might look like.

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends atArcher Education.Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy

In this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs.

In this episode you’ll meet Chase Williams, Co-Founder and CEO of Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey.Zach and Chase discuss why there’s so much friction in university technology stacks

In this episode, Zach Busekrus sits down with Steve Kerge Co-founder of Spark451 & Jenzabar Vice President, Enrollment Marketing for a wide-ranging conversation on the future of enrollment management, marketing and communications, and higher education as a whole.

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy

If there is one aspect of higher education marketing that is often overlooked, it’s employer branding. Universities neglect this element at their peril. In one of Jaime’s favorite interviews ever, she and Eddie Francis, the founder of Edify Ventures and host of the I Wanna Work There podcast

In this dynamic conversation, Zach sits down with Jaime Hunt, the Chief Marketing Officer at Old Dominion University in Norfolk, Virginia and the host of Enrollify’sConfessions of a Higher Ed CMOpodcast.

In this episode, Zach sits down with Ashley Budd, a marketing director at Cornell University, to discuss the past, present, and future of Advancement Marketing in Higher Education.Ashley revisits the early days of working in marketing and communications

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy

Many research institutions have this same challenge: They want to be known for their research strengths but struggle to do this in a way that engages their non-academic audiences. Lucy Guest at the University of Warwick brings us a highly-effective, super low-resource tactic: share your academic

In this episode, Jaime dives into the world of marketing and storytelling with a guest who has seamlessly transitioned from the dynamic realm of entertainment PR to the intricate landscape of higher education marketing. Entertainment and education, while distinct, share common ground

In this episode, Zach sits down with Tony Fraga, CEO of DD Agency, live at DD Agency’s biannual retreat, DevDays, to discuss the future of marketing leadership, trends in higher ed marketing worth paying attention to (and those trends NOT with paying attention to).

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy

In this episode, we sit down with Sarah Wells, the social media communications officer at a large Canadian college, and discuss the differences between managing social for US institutions and Canadian institutions. This episode also explores platforms like Reddit, Threads, and TikTok

In this episode of "Confessions of a Higher Ed CMO," Jaime and her guest dive into a critical aspect of leadership: managing conflict in the workplace. Her guest, Carol Bowser, is a true authority in conflict management, bringing her expertise from years of experience and her role as the founder