In this episode, Zach sits down with Gil Rogers, founder of GR7 Marketing, a higher ed consultancy, to discuss how leaders in higher education marketing can best prepare themselves and their teams for the future of attracting, engaging, and delighting the next generations of students.

In this episode, Zach sits down withNate Jorgensen, Senior Director of Strategic Academic Marketing and Communications at Miami University, to chat about why it’s time for higher ed to take more marketing risks.In this dynamic conversation, discover what Nate thinks.

In this episode, Jaime talks with Ben Congleton, CEO and Founder of Olark, about the results of his recent survey into how higher education leaders are allocating their marketing budgets. The survey sought to uncover where higher education marketers and admissions pros are planning to spend

In this episode, Jaime and her guest delve into the crucial role of a college president in shaping and embodying a university's brand and culture. Ashlea Jones, interim senior director of storytelling and director of executive communications at Miami University (Ohio), shares invaluable insights

Gustavo Segui combined two foundational principles: 1) What systems are already in place that we could leverage? and 2) How do we make students the protagonists of their own stories? Find out how he accomplished both and as a result, tripled the International School of Curitiba’s followers

When we build a communications calendar for enrollment, we start with: what do we need to tell them? Usually, it’s a long list of facts and accolades about our institutions, and some steps for them to take. We send this information over and over again, hoping for the best.

In this candid episode, Jaime sits down with a seasoned professional who recently experienced a significant career transition. Bryce Hoffman, formerly the AVC of Marketing at UMass Lowell and current AVP of Integrated Marketing at the University of New Hampshire, shares his personal journey

Join us in this insightful episode as we sit down with Liz Harter, senior social media manager at the University of Notre Dame, to delve into the captivating world of social media management during times of crisis. In this candid conversation, we explore the unique challenges faced by social media

How do you stand out as a small, private college when you’re competing against a reputable university state system? You obsess over designing an unforgettable student experience —or at least that’s what Allison Turico, AVP of Enrollment and Marketing at Siena College

Discover what's new and next in higher ed marketing with the revolution AI is bringing about by streaming this episode featuring Element451's CEO, Ardis Kadiu.Ardis and Zach discuss the present and future of AI in enrollment marketing and offer practical ideas

In this episode, Jaime delves into the realm of strategic enrollment planning in higher education with her guest, Alejandra “Ale” Sosa Pieroni, Executive Vice President – Enrollment Management, Marketing, and Student Success, Georgia Southern University. As higher education grapples with declining

In this episode, Zach (Founder of Enrollify) and Joel Goodman (Founder of Bravery) discuss the current state of design in higher education marketing and share ideas for how institutions of all shapes and sizes can “level up” their UX/UI game.

In this episode, Jaime and Myla Edmond, Associate Vice President, Communications and Marketing at California State University, Dominguez Hills, delve into higher education marketing’s impact on creating diverse and inclusive campus communities. This episode explores the role of marketing

In this engaging and enlightening episode, Zach (Founder of Enrollify) and Pat (Growth Manager at Enrollify) explore why higher education marketers should pay closer attention to the power of podcasts as a dynamic marketing and recruitment channel.

Join Jaime on this captivating episode of "Confessions of a Higher Ed CMO," with guest Denise Lamphier, director of marketing and communications at Des Moines University. In this episode, explore a unique four-year project undertaken by Denise and her son to document the college selection process.

In this episode, Zach chats with Dayan Kibilds about her new show,Talking Tactics.Tell me if this happens to you… any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring.

Register for Element’s Engage SummitIn this episode, Zach and Mallory discuss the importance of prompt engineering in higher education. They argue that prompt engineering is a valuable skill that can help higher education professionals save time and improve their content.

In this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher education marketers navigate the ever-changing landscape of content marketing.

Talking Tactics gets you results!Tell me if this happens to you…any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring.Yet, the strategies and results we hear about are often so thorough and resource-intensive

In this episode, Zach chats with Eddie Francis about his new show,I Wanna Work There!No matter the institution, company, or organization, everyone wants to find the best talent, and everyone wants to keep their best talent. Higher education is no different.

In this episode, we sit down with Kasandrea Sereno, the founder of #HigherEdSocial, a thriving community dedicated to helping social media managers in higher education. Kasandrea shares her journey in starting the community, and how it has grown into a valuable resource for those navigating