Managing social communities requires marketing savvy, diplomacy, excellent judgment, and a finger on the pulse of your audience. In this episode, Jaime brings on Jenny Li Fowler, author of “Organic Social Media: How to Build Flourishing Online Communities” to discuss the key fundamentals for

About the Episode: In this EduData podcast episode, Jamie and Timothy unravel the significance and pitfalls of discount rates and how they are presented. From examples of ice cream shops, toothpaste ads, and JCPenney, they provide a dose of financial literacy with a chaser of tuition resets.

Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.In Part 1 of this series, Mike McGetrick, Vice President of Creative and Interactive Services at Spark451, joins Shane Baglini to offer a high level overview of graduate marketing in 2024.

Episode NotesIn this inaugural episode of the Higher Ed Pulse, co-hosts Mallory Willsea and Seth Odell cover two newsworthy topics from the past week of higher education marketing and enrollment management.First up, is the traditional college experience over?

In this EduData podcast episode, hosts Jamie and Timothy their thoughts and analysis of the "College Planning and Student Emotions Report", a special bit of research produced by RNL and ZeeMee, provides insights into the emotional needs of prospective college students and offers strategies

Exciting news! Your beloved Enrollify Podcast has evolved into somethingeven morefantastic. New name, new format, and new hosts!Introducing Higher Ed Pulse— your weekly spotlight on the latest in higher education marketing and enrollment management.

When Kellen Manning took his first social media job at Boston University, he was a one-person team and he got creative about finding content and creators. He used organic social listening and monitoring practices to find members of the community who were already creating great content and built

What does diversity, equity, and inclusion in content creation look like? To Mikki Collins, it was this: real, unfiltered stories told by more than one student in a format that could both go deep and was built to last. So, she built a podcast for the University of Chichester centered around

This episode features a conversation with Erik K. Rueter, Senior Project Manager for the American Marketing Association and Founder and President of Human-Centered Success. Take a deep dive into the concept of human-centered project management, a transformative approach that's reshaping

In this EduData podcast episode, hosts Jamie and Timothy explore student perspectives on data privacy in higher education. Drawing from a recent student voice survey, they discuss students' concerns about phone apps collecting data and their surprisingly high trust in institutions.

In this insightful episode of The Enrollify Podcast, Zach chats with Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester, about his intriguing journey as a content marketer.

We are thrilled to announce that Jenny Li Fowler, who is the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and author of a brand new book called “Organic Social Media”, will be joining Enrollify as host of Season 2 of our podcast

Confessions of a Higher Ed Social Manager is returning with new host Jenny Li Fowler!Confessions of a Higher Ed Social Media Manager covers the do's, don'ts, and dynamics of the complex and challenging social media ecosystem. We analyze the successes and failures of those in the higher education

In this podcast episode, the hosts discuss the transformative power of activity data in reshaping student engagement, status calculation, and predictive analytics in higher education. They advocate for a shift from traditional dimensional approaches to operations centered around student activities.

How can we build audiences in our secondary social channels in a meaningful way? That’s what Andrew Cassel, Senior Social Strategist at Middlebury College sought out to answer. He engaged his community in submitting prompts which he then used to generate beautiful AI images. He posted the images

Get ready to dive into the dynamic world of email marketing. Jaime sits down with Ashley Budd, Senior Director of Advancement Marketing at Cornell University, to unlock the secrets to crafting email campaigns that not only get opened, but also get results.Ashley is a seasoned expert

In today’s episode, Timothy and Jamie break down the benefits and limitations of both demographic and activity data. They answer questions such as:When should each type of data be used in an analysis?How can the two complement each other?Why is it so important to use both

In this episode, Zach sits down with Aaron Blau of Primacy to chat for 10 minutes of hot takes on higher ed marketing. This episode was live recorded at AMA Higher Ed Marketing in Chicago in November 2023.

In this EduData podcast episode, hosts Timothy and Jamie explore the evolution of predictive analytics in higher education. Starting with early methods like demographics and test scores, the hosts trace the progression to more sophisticated approaches, including regression analysis and the current

In Episode 1 of the EduData Podcast, Jamie and Timothy delve into key issues such as the lack of access to accurate data, the scarcity of data tools, and the shortage of personnel resources dedicated to data management. They offer practical solutions like the implementation of universal data

In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like.