How can we build audiences in our secondary social channels in a meaningful way? That’s what Andrew Cassel, Senior Social Strategist at Middlebury College sought out to answer. He engaged his community in submitting prompts which he then used to generate beautiful AI images. He posted the images

Get ready to dive into the dynamic world of email marketing. Jaime sits down with Ashley Budd, Senior Director of Advancement Marketing at Cornell University, to unlock the secrets to crafting email campaigns that not only get opened, but also get results.Ashley is a seasoned expert

In today’s episode, Timothy and Jamie break down the benefits and limitations of both demographic and activity data. They answer questions such as:When should each type of data be used in an analysis?How can the two complement each other?Why is it so important to use both

In this episode, Zach sits down with Aaron Blau of Primacy to chat for 10 minutes of hot takes on higher ed marketing. This episode was live recorded at AMA Higher Ed Marketing in Chicago in November 2023.

In this EduData podcast episode, hosts Timothy and Jamie explore the evolution of predictive analytics in higher education. Starting with early methods like demographics and test scores, the hosts trace the progression to more sophisticated approaches, including regression analysis and the current

In Episode 1 of the EduData Podcast, Jamie and Timothy delve into key issues such as the lack of access to accurate data, the scarcity of data tools, and the shortage of personnel resources dedicated to data management. They offer practical solutions like the implementation of universal data

In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like.

In this podcast episode of The Enrollify Podcast, recorded Live from AMA, Zach Busekrus sits down with Jenny Li Fowler, the Director of Social Media Strategy at MIT to discuss the future of organic social strategy in higher education.Jenny shares her experience

Introducing Enrollify's latest podcast, Generation AI — the groundbreaking show designed exclusively for higher education professionals who are keen to navigate the dynamic world of Artificial Intelligence. Each episode delves into the most pressing AI topics

Welcome to EduData, your no-fluff podcast that transforms the complex data landscape of higher education into clear, actionable insights. Designed for everyone, from seasoned administrators to curious enthusiasts, we're here to break down the numbers that are shaping the future

LGBTQIA+ students, like all students, need to see themselves represented in university marketing materials. An inclusive marketing strategy ensures that these students feel welcomed and valued by the institution, which can be a deciding factor in their college selection process. In this episode,

Eric is a growth marketing executive with experience bringing several technology companies from launch to successful acquisition, ​through brand building, performance marketing, and high-touch customer engagement strategies.

In this episode of The Enrollify Podcast, Zach Busekrus sits down with Joseph MasterandJamie Ceman(AMA Higher Ed's Marketer of the Year) fromRW Jones Agencyfor a discussion on the future of branding in higher education.

In this episode of The Enrollify Podcast, Zach Busekrus is joined by Devin Purgason, Executive Director of Marketing at Forsyth Technical Community College, for a discussion on leveraging Generative AI tools to work smarter and not harder.

In this episode of The Enrollify Podcast, Zach Busekrus is joined by Katlin Swisher from Campus Sonar and Lisa Baer from Rosalind Franklin University of Medicine and Science, for a discussion on the importance of social listening in higher education.

Licensing is an often underappreciated yet crucial aspect of a university's marketing and brand strategy; however, it can be a powerful tool for brand reinforcement and revenue generation. In this episode, Jaime sits down with Brian Eubank, Executive Director of Licensing at Old Dominion University

In this episode of The Enrollify Podcast, Zach sits down with Shamell Forbes, Campus Partner Associate at Campus Sonar, whose unconventional journey into higher education sales is as inspiring as it is insightful. Shamell candidly shares his transition from social services to higher ed

In this episode of The Enrollify Podcast, Zach sits down with Bart Caylor, Founder of Caylor Solutions —an education marketing agency in Indianapolis, Indiana.Bart is one of the most respected and consistent voices in the higher education marketing and enrollment management circles.

In this episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451 for a conversation on the most important takeaways for higher education marketers and admissions professionals from OpenAI's first-ever DevDay. Coming to AMA in Chicago next week?

Jaime sits down with Lauren Griswold, Chief Communications and Marketing Officer at Boise State University, to explore a multi-year, statewide campaign designed to promote the value of higher education.

In this episode of The Enrollify Podcast, you’ll meet Kurt Allen, Vice President for Marketing and Communications at Notre Dame de Namur in Belmont, California —an institution founded in 1851 that became the first college for women in California