In this episode of The Brewstorm, Zach, Shane and Dan discuss what it could look like for an institution to start and maintain a student-run podcast that actually recruits qualified students. What we're after is TRANSPARENCY!

As a first-year student – and a first-generation student – Jaime envisioned a life spent researching turtles and cracking the secret to their longevity. From a working class background, she had no idea what marketing was or that it was a field that perfectly blended both art and science.

On this week’s episode of The Enrollify Podcast, Zach sits down with Kin Sejpal, the Associate Vice President, University Marketing Strategy and Creative Services at the Rochester Institute of Technology, to discuss RIT’s recently launched “New Economy Majors"

As marketing higher education matures, measuring the return on investment is one of the most important things a CMO can do, but tackling that can be really challenging. In this episode, analytics and measuring guru Josh Dodson gives practical tips for measuring ROI

On this week’s episode of The Enrollify Podcast, Zach sits down with Ray Martinez, the Head of SEO at Archer Education — a tech-enabled marketing, enrollment, and retention services for higher ed company.

In the final episode of the How to Market a University podcast series, Terry posits that while this is in many ways a daunting time for higher ed, there is much opportunity for innovation and reimagination.

NAGAP 2022 was hosted in Chicago in mid-April. While attending, first time NAGAPer Jamie Gleason, Vice President of Enrollment Strategy at DD Agency, and veteran GEM pro Jack Klett, Manager of Academic Partnerships at ETS, sat down, with microphones in hand

How should colleges and universities measure the impact of branding and marketing? In Episode 7 of How to Market a University, Terry Flannery answers this question by introducing listeners to short-term, medium-term, and long-term measures of results, progress, and ROI.

In this wide-ranging conversation, Jaime talks with Jason Simon, CEO of higher ed marcomm agency SimpsonScarborough, about everything from labor shortages to budgets to martech and more.

What are the skillsets higher ed marketing teams need to effectively execute digital marketing campaigns in today’s competitive market? And how should schools think about whether or not to outsource their digital marketing campaign strategy and execution?

There are only a handful of other industries that have as diverse a customer base, product offering, and stakeholder base as higher education.As such, brand integration across the enterprise is, in fact, challenging.

Join host Jaime Hunt in her premier episode as she talks with Terry Flannery, author of “How to Market a University: Building Value in a Competitive Environment,” about the evolution of the role of CMOs in higher education.

Oftentimes, institutions can fall prey to thinking that they are “done” with rebranding once fonts and logos have been picked and the new website has launched. But today, a brand should be treated as if it is a living, breathing organism

In the final episode of Collective Enrollment, you’ll meet Adam Metcalf — Co-Founder of ZeeMee. Before the financial crisis of 2008, Adam had worked as a financial advisor for Morgan Stanley.After 2008, Adam decided it was time to do something different

Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding

Whether you love it or hate it, market research is the bedrock of great brand strategy. In Episode 3 of the How to Market a University Podcast series, Terry unpacks how to conduct effective market research for an institutional rebrand or brand shift.

Welcome to Episode 3 Collective Enrollment —a special four-part podcast series that explores the future of student marketing and recruitment brought to you by ZeeMee and Enrollify.In episode three of Collective Enrollment, you’ll meet Kevin Huang and Maggie Jordan.

In Episode 2 of How to Market a University Terry talks about how marketing was structured as a unit when she first started working in higher education, how it has evolved over time

Welcome to Episode 2 Collective Enrollment —a special four-part podcast series that explores the future of student marketing and recruitment brought to you by ZeeMee and Enrollify.In this episode of Collective Enrollment, you’ll meet Vanessa Didyk — CEO of ZeeMee.

Many schools struggle to understand the importance of developing unique value propositions and as a result, clear, compelling, and concise differentiators are hard to come by in higher ed.

In this episode of Collective Enrollment you’ll meet Harrison Campbell — or Soup as he is more commonly known —who is the Director of Product and Marketing at ZeeMee. Before joining the ZeeMee team, Soup worked in both admissions and marketing for more than 8 years