Jenny Li Fowler chats with Courtney Witmer, Assistant Director of Social Media at Penn State University, about the groundbreaking influencer marketing campaign her team is spearheading.

Jaime Hunt sits down with Brandy Kift, AVP of Marketing Strategy at Bucknell University, to unpack how her team has successfully broken down the silos between marketing and admissions.

Safaniya Stevenson sits down with Daniel Freeman, Chief Development Officer at Gaston Community College, to unpack how a “curiosity-first” approach reshaped alumni engagement.

Jaime Hunt sits down with Kerry Salerno, Chief Marketing and Communications Officer at Babson College, to explore the power of data-driven marketing.

In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&’s Ashley Yetman and Emily Watson to unpack why bold ideas beget bold design.

Jenny Li Fowler sits down with Eve Gaciarz, Assistant Director of Communications at the Yale MacMillan Center, to discuss the transition from a social media-specific role to a broader communications position within the same institution.

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Ted Harrison, Founder and CEO of neuemotion and former Head of Advertiser Production at Twitter (yes, real Twitter).

Hear from Anne Falgout, Director of Strategic Communications for South Louisiana Community College on why they took a festive approach to their brand launch.‍

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to explore what it really means to “raise the profile” of a university.

Jeremy Tiers talks with Laura Rudolph about the secret shopping project she recently completed – signing up as both a student and parent at several institutions. 

Jenny Li Fowler sits down with Joe Teo, CEO of HeyOrca, for a candid conversation about the underestimated brilliance of higher ed social media teams.

After 56 episodes of bringing the voices of higher ed marketers to life, Day Kibilds is passing the baton to Safaniya Stevenson.

Jaime Hunt welcomes back data strategist and higher ed consultant Joshua Dodson for a candid and practical discussion on data analytics in higher education.

In this episode of Mission Admissions, host Jeremy Tiers talks with Kate Speer about the art and science of saying “no”, and the importance of setting boundaries.

Jenny Li Fowler sits down with Amanda Natividad — marketer, podcaster, and former trained chef — to tackle a challenge every social media manager and content creator eventually faces: handling negative comments and trolls online.

Jaime Hunt welcomes Camryn Simpson and Blake Mischley of Meet Your Class to break down insights from their newly released 2025 College Decision Playbook.

In this episode, DéRecco Lynch tells Allison how his team broke down silos, built trust, and aligned four divisions to move fast and make an unforgettable mark on the city.

Jenny Li Fowler sits down with Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel Hill. Chelsey recounts her firsthand experience managing crisis campus communications.

Allison Turcio sits down with Sarah Russell, VP of Marketing at EducationDynamics, for a game-changing conversation about how AI is transforming the way students search for colleges.

Jenny Li Fowler sits down with Christina Garnett—fractional chief customer officer, online community strategist, and author of the upcoming book Transforming Customer Brand Relationships.

After two years and 55 episodes packed with practical, joyful, and wildly clever ideas, as Talking Tactics with Day comes to a close.