Mallory Willsea sits down with Ed Tatton, co-chair of SUNY Westchester’s Strategic AI Committee, to discuss what it takes to build meaningful AI governance before a mandate arrives.

Allison sits down with Ashley Miller of Old Dominion University to discuss the strategy, resilience, and teamwork behind one of ODU’s most successful admitted student events ever.

Mallory Willsea sits down with Katy Campbell, newly named CEO of VisionPoint Marketing, for an urgent conversation about the future of search in higher education.

Mallory Willsea sits down with Ed Cabellon, Interim Vice President for Student Experience at Frederick Community College, for a behind-the-scenes conversation about what it actually takes to build an enterprise AI strategy in higher education.

Jeremy Tiers sits down with Sarah Pelyhes, recipient of the Michigan Association for College Admissions Counseling Rising Star Award, to explore what it takes to succeed as a new professional in higher education admissions.

Host Allison talks with Rachel Gordon, VP of Student Financial Aid Services at American University of Antigua College of Medicine, about what happens when financial aid and marketing stop operating in silos and start working together.

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with digital strategist Raffi DerSimonian for a candid conversation about the split-second decisions students make when landing on a college website.

Emma and Kevin Cavanagh take a nostalgic—and revealing—look at the college search process before the digital age.

Jeremy Tiers sits down with Harrison “Soup” Campbell for a candid conversation about personal and professional growth.

Allison sit down with Nicole Barron, Senior VP of Enrollment Management at Roosevelt University, to unpack the Roosevelt Pledge, a program guaranteeing free tuition for qualifying students.

Emma and Kevin take a field trip into New York City for a sugar rush and some serious higher-ed talk.

Kevin and Emma explore a firsthand college fair experience through two very different lenses.

Jeremy Tiers sits down with Erica Colaianne, Director of Content Strategy and Audience Development at the University of Michigan, to explore what it really takes to turn ideas into action in enrollment marketing.

Allison talks with Jason Smith, Founder of OHO Agency, about how generative AI tools like ChatGPT are becoming a new layer of the enrollment funnel.

Kevin Cavanagh and his daughter Emma unpack a firsthand college visit experience across six Boston-area campuses.

Greg Carter, Director of Strategic Enrollment Marketing and Communications at Virginia Tech, joins Allison to share how they built a student-powered storytelling engine that actually moves the needle

Jeremy Tiers sits down with Alex Williams, Managing Director at Huron and longtime Slate expert, to unpack how admissions teams can better leverage their CRM systems.

High school senior Reece Baines and his dad Mickey join Jeremy for a third and final time on the pod.

Allison Turcio sits down with Justin Bell and Laura Cioffi of Fordham University, to unpack one of the most talked-about activations in recent higher education marketing memory: Fordham’s pizza shop pop-up at NACAC.

Devin Purgason explains how rethinking marketing as service transformed enrollment, strengthened persistence, and improved completion.

Allison is joined by Laura Rudolph, Founder and CEO of Square One Consulting, and Kristin Nichols, CMO at Massachusetts College of Liberal Arts, to unpack the “secret language” of higher education.