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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Episode 57: Passing the Baton to Your New HostPlay Button
Episode 57: Passing the Baton to Your New Host

After 56 episodes of bringing the voices of higher ed marketers to life, Day Kibilds is passing the baton to Safaniya Stevenson.

Ep. 86: Data Without the Drama: Practical Tips for Higher Ed MarketersPlay Button
Ep. 86: Data Without the Drama: Practical Tips for Higher Ed Marketers

Jaime Hunt welcomes back data strategist and higher ed consultant Joshua Dodson for a candid and practical discussion on data analytics in higher education.

Ep. 70: How To Say No And Set Boundaries Play Button
Ep. 70: How To Say No And Set Boundaries

In this episode of Mission Admissions, host Jeremy Tiers talks with Kate Speer about the art and science of saying “no”, and the importance of setting boundaries.

Ep. 47: Navigating Negativity in Social MediaPlay Button
Ep. 47: Navigating Negativity in Social Media

Jenny Li Fowler sits down with Amanda Natividad — marketer, podcaster, and former trained chef — to tackle a challenge every social media manager and content creator eventually faces: handling negative comments and trolls online.

Ep. 85: Authenticity First: A Case for More Student-Generated ContentPlay Button
Ep. 85: Authenticity First: A Case for More Student-Generated Content

Jaime Hunt welcomes Camryn Simpson and Blake Mischley of Meet Your Class to break down insights from their newly released 2025 College Decision Playbook.

Episode 76: The Beyoncé Standard of Brand Activation: The University of Cincinnati's "Our City" CampaignPlay Button
Episode 76: The Beyoncé Standard of Brand Activation: The University of Cincinnati's "Our City" Campaign

In this episode, DéRecco Lynch tells Allison how his team broke down silos, built trust, and aligned four divisions to move fast and make an unforgettable mark on the city.

Ep. 46: How UNC Chapel Hill's Social Media Team Supported Critical Campus Communications During CrisisPlay Button
Ep. 46: How UNC Chapel Hill's Social Media Team Supported Critical Campus Communications During Crisis

Jenny Li Fowler sits down with Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel Hill. Chelsey recounts her firsthand experience managing crisis campus communications.

Episode 75: AI-Powered Search Strategy: What Higher Ed Marketers Need to KnowPlay Button
Episode 75: AI-Powered Search Strategy: What Higher Ed Marketers Need to Know

Allison Turcio sits down with Sarah Russell, VP of Marketing at EducationDynamics, for a game-changing conversation about how AI is transforming the way students search for colleges.

Ep. 45: Show your Audience You Care via Social Media (It’s Easier Than You Think)Play Button
Ep. 45: Show your Audience You Care via Social Media (It’s Easier Than You Think)

Jenny Li Fowler sits down with Christina Garnett—fractional chief customer officer, online community strategist, and author of the upcoming book Transforming Customer Brand Relationships.

Episode 56: Final Episode: My Favorite Moments from Two Years of Talking TacticsPlay Button
Episode 56: Final Episode: My Favorite Moments from Two Years of Talking Tactics

After two years and 55 episodes packed with practical, joyful, and wildly clever ideas, as Talking Tactics with Day comes to a close.

Ep. 83: More Than a Plus-One: Understanding Today’s College ParentsPlay Button
Ep. 83: More Than a Plus-One: Understanding Today’s College Parents

Jaime Hunt sits down with Jeff Kallay, Senior Vice President of Enrollment Consulting at Echo Delta, to explore the often-overlooked role of parents in the college search and decision-making process.

Ep. 44: Showing the Humans Behind the Institutional AccountPlay Button
Ep. 44: Showing the Humans Behind the Institutional Account

Jenny Li Fowler sits down with Grant Schol, Associate Director of Communication and Project Management for the Fulbright College of Arts and Sciences at the University of Arkansas.

Episode 55: How Campus Geese Tripled Unrestricted GivingPlay Button
Episode 55: How Campus Geese Tripled Unrestricted Giving

Day chats with Stormie Harless and Reggie Hayes of Ball State University about one of the quirkiest—and most successful—Giving Day campaigns we've ever seen.

Ep. 82: From the Sidelines to the C-Suite: Navigating Your Next MovePlay Button
Ep. 82: From the Sidelines to the C-Suite: Navigating Your Next Move

Jaime Hunt sits down with Mike Morris, Partner at the Ward Group, a leading executive search firm specializing in marketing and communications leadership roles.

Ep. 43: A Look into University of Michigan’s Social Media PlaybookPlay Button
Ep. 43: A Look into University of Michigan’s Social Media Playbook

Jenny Li Fowler chats with Erica Colaianne, Director of Social Media at the University of Michigan, about the critical art of understanding your audience and staying nimble on social.

Episode 54: How Iowa Boosted Clicks and Gifts on One Day for IowaPlay Button
Episode 54: How Iowa Boosted Clicks and Gifts on One Day for Iowa

Day sits down with Veronica Jones and Zack Schmidt from the University of Iowa Center for Advancement to unpack how they moved from a time-consuming email process to a smart, automated strategy

Ep. 81: Stories that Stick: Humanizing Higher Ed’s ImpactPlay Button
Ep. 81: Stories that Stick: Humanizing Higher Ed’s Impact

Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling.

Ep. 42: Want to Go Viral? Start With TrustPlay Button
Ep. 42: Want to Go Viral? Start With Trust

Jenny Li Fowler sits down with Chi Thukral, Content Creator and Social Media Strategist, to unpack the nuances of trust, creative freedom, and the realities of navigating approval processes in social media management.

Episode 53: Driving Alumni Engagement with Digital DownloadsPlay Button
Episode 53: Driving Alumni Engagement with Digital Downloads

In this episode of Talking Tactics, Sarina Alexander, lead graphic designer for Cornell’s advancement team, shares how her team grew digital downloads fivefold.

Ep. 80: Proving the Promise: Reframing the Value of College with Maniacal TransparencyPlay Button
Ep. 80: Proving the Promise: Reframing the Value of College with Maniacal Transparency

Jaime Hunt welcomes Dale Leatherwood, Chief Marketing Officer at Columbia Southern University, to explore one of the most pressing issues in higher ed today: the public’s shifting perception of the value of a college degree.

Ep. 41: Stop Building for Personas and Start Building for PeoplePlay Button
Ep. 41: Stop Building for Personas and Start Building for People

Jenny Li Fowler sits down with Safaniya Stevenson, a seasoned higher ed social strategist, to challenge one of the industry’s sacred cows: the audience persona.

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