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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Ep. 46: How UNC Chapel Hill's Social Media Team Supported Critical Campus Communications During CrisisPlay Button
Ep. 46: How UNC Chapel Hill's Social Media Team Supported Critical Campus Communications During Crisis

Jenny Li Fowler sits down with Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel Hill. Chelsey recounts her firsthand experience managing crisis campus communications.

Episode 75: AI-Powered Search Strategy: What Higher Ed Marketers Need to KnowPlay Button
Episode 75: AI-Powered Search Strategy: What Higher Ed Marketers Need to Know

Allison Turcio sits down with Sarah Russell, VP of Marketing at EducationDynamics, for a game-changing conversation about how AI is transforming the way students search for colleges.

Ep. 45: Show your Audience You Care via Social Media (It’s Easier Than You Think)Play Button
Ep. 45: Show your Audience You Care via Social Media (It’s Easier Than You Think)

Jenny Li Fowler sits down with Christina Garnett—fractional chief customer officer, online community strategist, and author of the upcoming book Transforming Customer Brand Relationships.

Episode 56: Final Episode: My Favorite Moments from Two Years of Talking TacticsPlay Button
Episode 56: Final Episode: My Favorite Moments from Two Years of Talking Tactics

After two years and 55 episodes packed with practical, joyful, and wildly clever ideas, as Talking Tactics with Day comes to a close.

Ep. 83: More Than a Plus-One: Understanding Today’s College ParentsPlay Button
Ep. 83: More Than a Plus-One: Understanding Today’s College Parents

Jaime Hunt sits down with Jeff Kallay, Senior Vice President of Enrollment Consulting at Echo Delta, to explore the often-overlooked role of parents in the college search and decision-making process.

Ep. 44: Showing the Humans Behind the Institutional AccountPlay Button
Ep. 44: Showing the Humans Behind the Institutional Account

Jenny Li Fowler sits down with Grant Schol, Associate Director of Communication and Project Management for the Fulbright College of Arts and Sciences at the University of Arkansas.

Episode 55: How Campus Geese Tripled Unrestricted GivingPlay Button
Episode 55: How Campus Geese Tripled Unrestricted Giving

Day chats with Stormie Harless and Reggie Hayes of Ball State University about one of the quirkiest—and most successful—Giving Day campaigns we've ever seen.

Ep. 82: From the Sidelines to the C-Suite: Navigating Your Next MovePlay Button
Ep. 82: From the Sidelines to the C-Suite: Navigating Your Next Move

Jaime Hunt sits down with Mike Morris, Partner at the Ward Group, a leading executive search firm specializing in marketing and communications leadership roles.

Ep. 43: A Look into University of Michigan’s Social Media PlaybookPlay Button
Ep. 43: A Look into University of Michigan’s Social Media Playbook

Jenny Li Fowler chats with Erica Colaianne, Director of Social Media at the University of Michigan, about the critical art of understanding your audience and staying nimble on social.

Episode 54: How Iowa Boosted Clicks and Gifts on One Day for IowaPlay Button
Episode 54: How Iowa Boosted Clicks and Gifts on One Day for Iowa

Day sits down with Veronica Jones and Zack Schmidt from the University of Iowa Center for Advancement to unpack how they moved from a time-consuming email process to a smart, automated strategy

Ep. 81: Stories that Stick: Humanizing Higher Ed’s ImpactPlay Button
Ep. 81: Stories that Stick: Humanizing Higher Ed’s Impact

Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling.

Ep. 42: Want to Go Viral? Start With TrustPlay Button
Ep. 42: Want to Go Viral? Start With Trust

Jenny Li Fowler sits down with Chi Thukral, Content Creator and Social Media Strategist, to unpack the nuances of trust, creative freedom, and the realities of navigating approval processes in social media management.

Episode 53: Driving Alumni Engagement with Digital DownloadsPlay Button
Episode 53: Driving Alumni Engagement with Digital Downloads

In this episode of Talking Tactics, Sarina Alexander, lead graphic designer for Cornell’s advancement team, shares how her team grew digital downloads fivefold.

Ep. 80: Proving the Promise: Reframing the Value of College with Maniacal TransparencyPlay Button
Ep. 80: Proving the Promise: Reframing the Value of College with Maniacal Transparency

Jaime Hunt welcomes Dale Leatherwood, Chief Marketing Officer at Columbia Southern University, to explore one of the most pressing issues in higher ed today: the public’s shifting perception of the value of a college degree.

Ep. 41: Stop Building for Personas and Start Building for PeoplePlay Button
Ep. 41: Stop Building for Personas and Start Building for People

Jenny Li Fowler sits down with Safaniya Stevenson, a seasoned higher ed social strategist, to challenge one of the industry’s sacred cows: the audience persona.

Episode 52: Three Tactics to Stop Summer MeltPlay Button
Episode 52: Three Tactics to Stop Summer Melt

In this special compilation episode of Talking Tactics, host Day sifts through the archives to bring you a trio of field-tested summer strategies that actually move the needle.

Ep. 79: {First Name} is Not Personalization: Leveraging AI to Improve the Student LifecyclePlay Button
Ep. 79: {First Name} is Not Personalization: Leveraging AI to Improve the Student Lifecycle

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Collegis Education’s Dan Antonson to unpack how artificial intelligence is transforming the entire student lifecycle—from initial inquiry to post-graduation.

Ep. 40: Connecting Social Media to Institutional SuccessPlay Button
Ep. 40: Connecting Social Media to Institutional Success

Jenny welcomes Tara Mikaelian and Hattie Wilkinson from Sprout Social to unpack the powerful role of social media data in higher ed marketing.

Episode 51: Reducing Payment Stress With More Human EmailsPlay Button
Episode 51: Reducing Payment Stress With More Human Emails

Dayana Kibilds chats with Karen Sorrell, Senior Business Operations Manager at Carroll Community College, about how one simple change—revamping payment reminder emails—led to big results.

Ep. 77: "Same Old" Isn’t a Strategy: Breaking Out of Higher Ed’s Creative RutPlay Button
Ep. 77: "Same Old" Isn’t a Strategy: Breaking Out of Higher Ed’s Creative Rut

In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt chats with Daniel Andreani, Creative Director at Do Not Disturb, about the critical need for creative reinvention in higher education marketing.

Bonus: Behind the Agenda: What’s Hot at Engage 2025Play Button
Bonus: Behind the Agenda: What’s Hot at Engage 2025

This episode of Higher Ed Pulse on the Enrollify Podcast Network is your exclusive backstage pass to the upcoming Engage Summit—Element451’s flagship event happening June 24–25 in Charlotte, North Carolina.

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Resource spotlight

Guide to Graduate Marketing in 2024

With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.

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