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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Ep. 54: The Making of the Quid+RivalIQ list of top performing schools on social media Play Button
Ep. 54: The Making of the Quid+RivalIQ list of top performing schools on social media

Jenny Li Fowler sits down with Matt Gerrish from Quid to uncover how the Rival IQ + Quid 2024 Higher Education Social Media Engagement Report comes to life.

Ep. 92: The “Why College Matters” CampaignPlay Button
Ep. 92: The “Why College Matters” Campaign

Jaime Hunt sits down with Tamalyn Powell, SVP of Higher Education at BVK, to discuss the groundbreaking national campaign Proud Sponsor of America at Its Best.

Episode 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedInPlay Button
Episode 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedIn

Safaniya is joined by Michaela Taylor, Senior Social Media Strategist at the University of South Carolina—home of Rival IQ’s back-to-back social media champs.

Ep. 53: How University of Montana Found Its Social VoicePlay Button
Ep. 53: How University of Montana Found Its Social Voice

Jenny Li Fowler sits down with Emma Dorman, the first-ever social media manager at the University of Montana, to explore what it takes to build a university’s digital personality from the ground up.

Ep. 91: What it Really Takes to Counsel a PresidentPlay Button
Ep. 91: What it Really Takes to Counsel a President

Jaime Hunt sits down with Joseph Brennan, Vice President for Communications and Marketing at Montclair State University, for a raw and riveting conversation on what it really means to counsel a university president.

Episode 62: Turning Keynotes Into Curriculum to Create Community Beyond the StagePlay Button
Episode 62: Turning Keynotes Into Curriculum to Create Community Beyond the Stage

Nash Dunn and Allie Bluhm-Whitley share how NC State’s College of Humanities and Social Sciences transformed a single keynote into a year-long initiative that engages students, alumni, donors, and faculty across multiple touchpoints.

Bonus: Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes Play Button
Bonus: Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes

Jaime Hunt sits down with Jenny Li Fowler, Director of Social Media Strategy at MIT and host of Confessions of a Higher Ed Social Media Manager, for an unfiltered exchange of the most pressing—and provocative—issues in higher ed marketing.

Ep. 52: Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes Play Button
Ep. 52: Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes

Jenny Li Fowler sits down with Jaime Hunt, host of Confessions of a Higher Ed CMO, for a no-holds-barred conversation packed with hot takes on higher education marketing, leadership dysfunction, and the systemic cultural habits holding institutions back.

Ep. 90: Finding Fit Beyond the Campus WallsPlay Button
Ep. 90: Finding Fit Beyond the Campus Walls

Jaime Hunt chats with Justin Bouldt, Assistant Director of Admissions at the University of Nevada, Reno, about an innovative yield-boosting initiative—the College Town Pass.

Episode 61: New Game, New Rules, and Rewriting Student PhilanthropyPlay Button
Episode 61: New Game, New Rules, and Rewriting Student Philanthropy

UC Berkeley’s Alex Rodríguez ended senior giving—and started a movement redefining what generosity means on campus.

Ep. 51: How Penn State Built Its First Influencer CampaignPlay Button
Ep. 51: How Penn State Built Its First Influencer Campaign

Jenny Li Fowler chats with Courtney Witmer, Assistant Director of Social Media at Penn State University, about the groundbreaking influencer marketing campaign her team is spearheading.

Ep. 89: Busting Silos Between Marketing and AdmissionsPlay Button
Ep. 89: Busting Silos Between Marketing and Admissions

Jaime Hunt sits down with Brandy Kift, AVP of Marketing Strategy at Bucknell University, to unpack how her team has successfully broken down the silos between marketing and admissions.

Episode 60: Building Alumni Affinity Through Curiosity ContentPlay Button
Episode 60: Building Alumni Affinity Through Curiosity Content

Safaniya Stevenson sits down with Daniel Freeman, Chief Development Officer at Gaston Community College, to unpack how a “curiosity-first” approach reshaped alumni engagement.

Ep. 88: Why and How to Report Marketing ImpactPlay Button
Ep. 88: Why and How to Report Marketing Impact

Jaime Hunt sits down with Kerry Salerno, Chief Marketing and Communications Officer at Babson College, to explore the power of data-driven marketing.

Episode 59: Risky or Rewarding? Bold Design Lessons for Education MarketingPlay Button
Episode 59: Risky or Rewarding? Bold Design Lessons for Education Marketing

In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&’s Ashley Yetman and Emily Watson to unpack why bold ideas beget bold design.

Ep. 50: Finding Growth Beyond Social Media: Eve Gaciarz’s Career Move at Yale Play Button
Ep. 50: Finding Growth Beyond Social Media: Eve Gaciarz’s Career Move at Yale

Jenny Li Fowler sits down with Eve Gaciarz, Assistant Director of Communications at the Yale MacMillan Center, to discuss the transition from a social media-specific role to a broader communications position within the same institution.

Ep. 49: Building a Repeatable Process for CreativityPlay Button
Ep. 49: Building a Repeatable Process for Creativity

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Ted Harrison, Founder and CEO of neuemotion and former Head of Advertiser Production at Twitter (yes, real Twitter).

Episode 58: Turning a Brand Transformation Into a PartyPlay Button
Episode 58: Turning a Brand Transformation Into a Party

Hear from Anne Falgout, Director of Strategic Communications for South Louisiana Community College on why they took a festive approach to their brand launch.‍

Ep. 87: Breaking Free of “Best Kept Secret” StatusPlay Button
Ep. 87: Breaking Free of “Best Kept Secret” Status

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to explore what it really means to “raise the profile” of a university.

Ep. 71: Tips For Crafting Great Text Messages After A Year Of Secret ShoppingPlay Button
Ep. 71: Tips For Crafting Great Text Messages After A Year Of Secret Shopping

Jeremy Tiers talks with Laura Rudolph about the secret shopping project she recently completed – signing up as both a student and parent at several institutions. 

Ep. 48: What Higher Ed Social Media Teams Get Right (That Everyone Else Should Copy)Play Button
Ep. 48: What Higher Ed Social Media Teams Get Right (That Everyone Else Should Copy)

Jenny Li Fowler sits down with Joe Teo, CEO of HeyOrca, for a candid conversation about the underestimated brilliance of higher ed social media teams.

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