The AI Workforce for Higher Ed is Here |
About the Episode: Cade was stumped. After doing all the traditional work to get applications in, he saw that applicants to the First Class Dental Assisting School of Nashville were not converting. After doing some research, he realized speed was key. When he tried an immediate and personalized conversation with one student, they became the new dental school’s very first enrollee. But how to do it at scale? In this episode Cade shares his ingenuity, connecting his CRM to ChatGPT via Zapier, training his GPT as an admission counselor for his school, and seeing the school’s incoming class go from zero to full.
About the Episode: Join us on Breaking Silos as we explore Miami University's standout approach to undergraduate research. This episode features Nate Jorgensen, senior director of marketing, and Joyce Fernandes, professor of biology and director of undergraduate research, discussing how they have partnered to elevate student research through strategic marketing and comprehensive workshops. They'll share how their collaboration helps communicate complex research effectively, enhances student skills, and integrates prospective students into unique campus experiences. Discover how interdisciplinary teamwork at Miami University is transforming the academic and research landscape, preparing students to make impactful contributions
About the Episode: This episode is a conversation I had with two amazing senior leaders - Jennifer McClendon and Aaron Cook. We discuss what to look for when hiring new employees, great interview questions to ask, onboarding do’s and don’ts, strategies to develop a strong and positive team culture, and the process of letting a team member go.
Allison and content marketing expert Brian Piper delve into the transformative role of content marketing in higher education. Piper shares his journey from a website developer to a content strategy pioneer, emphasizing the pivotal moments that shaped his career. He discusses the current state of content marketing within the sector, highlighting innovative approaches and common pitfalls. This episode is a treasure trove of insights for marketers aiming to leverage content effectively to engage and inform their audiences.
In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.
About the Episode: In this episode of Breaking Silos, we sit down with Kin Sejpal, Vice President for Marketing and Communications, and Kevin Dyerly, Vice President for Enrollment at the University of Redlands, to uncover the story behind breaking silos at the cabinet level. Dive deep into their journey of unifying marketing and enrollment efforts to foster greater collaboration and enhance the university’s strategic goals. Discover their vision, the challenges they conquered, and the triumphs they celebrated as they worked towards a unified objective. From personal anecdotes to strategic insights, Kin and Kevin share how their collaboration not only improved enrollment metrics but also set a precedent for teamwork and innovation across campus.
In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility
On this episode, Lucy Coopman joins Jeremy to discuss her path to becoming an admissions counselor, and what it’s like being a Gen Z young professional recruiting Gen Z students. Things you’ll hear about:6:14 - Something that surprised Lucy during her first few months
About the Episode:In this episode, Allison chats with Adam Stoltz, the Director of Enrollment Marketing at the University of Idaho, about the groundbreaking strategies and collaborative efforts that led to record-breaking enrollment numbers.
About the Episode:In this episode of Breaking Silos, we're diving into the world of higher education marketing and admissions through the lens of Trinity Valley Community College's ambitious mascot redesign project.
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About the Episode: On this episode, Drew Carr joins Jeremy for a conversation about Slate, the popular CRM that can be a game changing tool for Higher Ed admissions and enrollment marketing teams. Things you’ll hear about:4:53 - Advice when you implement a new CRM7:31
About the Episode:In this thought-provoking episode, Allison speaks with RJ Thompson about the intersection of artificial intelligence and higher education marketing. They explore how AI can serve as a powerful tool for data analysis and creative processes, helping institutions stand out in a
About the Episode: Imagine requesting information for a master’s program and being asked about your favorite movie… that’s what Lydia Fine did at the University of Iowa Tippie School of Business! As the Senior Marketing Technology Specialist, Lydia faced a challenge: form submissions were okay
About the Episode:In this special episode of Breaking Silos, we sit down with the Albright College President and host of the Albright Out Loud podcast, Jacquelyn Fetrow. Dr. Fetrow is joined by her colleagues Michelle Arevalo, Enrollment Marketing Communications Manager, and Matthew Bieber
About the Episode: In this “quick take” episode, Jeremy discusses a communication bad habit that may seem harmless, but has a detrimental effect in the long run, and he replaces it with a good one. About the Show: Jeremy Tiers, a well-known speaker in college admission, enrollment marketing,
About the Episode: This conversation with Katie Mills-Erickson from the University of Iowa delves deep into the transformative power of listening in higher education marketing. Katie shares compelling insights and experiences on engaging with prospective students in a way that's both authentic and
About the Episode: This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion in higher education marketing. Through these carefully se
About the Episode:The marketing team at Carroll Community College sought to enhance the profile of the College’s staff, including senior leadership. Through a collaboration between today’s guests, Maya Demishkevich, Chief Marketing Officer, and Kristie Crumely, Associate Provost for Student
About the Episode: On this episode, Jeremy sits down with talented Higher Ed leader, Anne Johnson. You’ll hear about:7:00 - How failing as a 23 year old leader helped Anne develop some great tools17:46 - The Importance of consistently doing 1-on-1’s, and how to navigate them22:49
About the Episode:In this enlightening episode, Allison Turcio dives into a transformative conversation with Maya Demishkevich about the innovative strategy of employee advocacy in higher education. Focusing on Carroll Community College's approach under Maya's leadership, they explore how fac
About the Episode: Email is a sea of sameness. Just ask any sophomore or junior in high school you know: they are getting bombarded with thousands of emails and they all sound the same. Katie Mills-Erickson wanted to break through the noise to share the University of Iowa story. But how?
With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.
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