The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent

Episodes in

Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Episode 120: How Marketing and Admissions in Higher Ed Should Work TogetherPlay Button
Episode 120: How Marketing and Admissions in Higher Ed Should Work Together

On this week’s episode of the Enrollify Podcast, Zach sits down with Allison Trucio (Assistant VP for Enrollment and Marketing) and Katie Szalda (Director of Admissions) of Siena College to chat about the relationship between marketing and admissions teams in higher ed.

Starter Stories - Kavitta Ghai - Co-Founder & CEO Of NectirPlay Button
Starter Stories - Kavitta Ghai - Co-Founder & CEO Of Nectir

On today's edition of the Enrollify Podcast, we listen in on the latest episode of Starter Stories.In just a moment, you’ll meetKavitta GhaiCo-Founder ofNectir, an edtech startup that brings Slack-like workspaces into every college and university classroom.

Episode 118: CRMprov — Can Higher Ed Be Sold ‘Carvana Style’? Assessing Digital Impact in Enrollment and MarketingPlay Button
Episode 118: CRMprov — Can Higher Ed Be Sold ‘Carvana Style’? Assessing Digital Impact in Enrollment and Marketing

On this week's episode of The Enrollify Podcast, we feature a special episode from our sister pod, CRM prov. CRM prov is a biweekly show that reveals how institutions can experience growth through technology.

Episode 117: 3 Super Simple Ideas for How Higher Ed Can Get Better at PositioningPlay Button
Episode 117: 3 Super Simple Ideas for How Higher Ed Can Get Better at Positioning

Zach (@zboozee) from Enrollify shares three examples of how higher ed marketers and admissions professionals can get better at differentiation. Learn why you should obsess over long-tail, niche market positioning statements, how to implement the "Taboo Strategy"

Episode 116: What I've Learned After 100+ Marketing Campaigns – An Intro to Enrollify's New Chief Edutainment OfficerPlay Button
Episode 116: What I've Learned After 100+ Marketing Campaigns – An Intro to Enrollify's New Chief Edutainment Officer

On this week’s episode of The Enrollify Podcast, Zach (literally) sits down with Shane Kehl, the new Chief Edutainment Officer at Enrollify.Shane’s marketing and media career unofficially started in high school and has evolved from printing out directions to a local hockey

Episode 115: 2022 Higher Ed Marketing Predictions, Ideas, and Other MusingsPlay Button
Episode 115: 2022 Higher Ed Marketing Predictions, Ideas, and Other Musings

Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like. Zach and Gil each answer the following questions

Episode 114: She Designed for Brands Like The Weather Channel and Yamaha — Here’s Why She Moved into Higher Education.Play Button
Episode 114: She Designed for Brands Like The Weather Channel and Yamaha — Here’s Why She Moved into Higher Education.

On this week’s episode of The Enrollify Podcast, Zach sits down with Kathleen Davis, the Director of Engagement Marketing at the University of Lynchburg.After a riveting career as a creative working for brands like The Weather Channel, Yamaha, and The Arthritis Foundation

Episode 113: She Left Her Job as AVP of Enrollment to Work at an EdTech Company — Here’s Why.Play Button
Episode 113: She Left Her Job as AVP of Enrollment to Work at an EdTech Company — Here’s Why.

On this week’s episode of The Enrollify Podcast, Zach sits down with Erin Stine, an Account Executive at CampusESP, an edtech company that focuses on parent and family communication and engagement to help universities impact enrollment, student success, retention, and annual giving.

Episode 112: How Predictive Analytics Works for Marketing and Admissions in Higher EdPlay Button
Episode 112: How Predictive Analytics Works for Marketing and Admissions in Higher Ed

On this week’s episode of The Enrollify Podcast, Zach sits down with Gerald Stanley, CEO of Inroads Analytics to discuss how predictive analytics helps higher ed marketers and admissions professionals make smarter decisions on how to spend their time, energy, and money.

Episode 111: Candid Thoughts on My Career in Higher Education: Janice Cheng-McConnellPlay Button
Episode 111: Candid Thoughts on My Career in Higher Education: Janice Cheng-McConnell

On this week’s episode of The Enrollify Podcast, we feature the first episode in Enrollify’s mini series on “My Career in Higher Education.” Janice Cheng-McConnell is the Assistant Director of Graduate Enrollment Communications at Syracuse University.

Episode 110: Innovation is Turning Colleges Into Tech Companies — and Why That’s a Good ThingPlay Button
Episode 110: Innovation is Turning Colleges Into Tech Companies — and Why That’s a Good Thing

On this week’s episode of The Enrollify Podcast, we feature a recent conversation between Eric Stoller and Cliff Holekamp that was originally published on the In Your Element podcast — a sister show to The Enrollify Podcast.This fast-paced dialogue drops listeners

Episode 109: How to Empower Graduate Admissions Professionals to Design and Execute Digital Recruitment StrategiesPlay Button
Episode 109: How to Empower Graduate Admissions Professionals to Design and Execute Digital Recruitment Strategies

Historically, colleges and universities across the country have thought about graduate student recruitment as second in importance to the traditional undergraduate student population. As such, graduate enrollment management teams tend to be under-resourced when it comes to time, money, and talent.

Episode 108: How The Future of Graduate School Should Look — Candid Thoughts from a Grad StudentPlay Button
Episode 108: How The Future of Graduate School Should Look — Candid Thoughts from a Grad Student

There are a lot of opinions out there about what the future of higher education should look like, but what do students actually think? After speaking with undergraduate students from across New England about what the future might have in store for collegiate education, Zach sat down with Julia Whee.

Episode 107: How to Diversify and Personalize Your Events — A Collection of Virtual Recruitment Events IdeasPlay Button
Episode 107: How to Diversify and Personalize Your Events — A Collection of Virtual Recruitment Events Ideas

Virtual recruitment events are here to stay — even as traditional, in-person events return to most college campuses. On this week’s episode of The Enrollify Podcast, Zach sits down with Paige Steffy, a Customer Success Manager at Unibuddy, to discuss what the future holds for digital events.

Episode 106: How to Design the Future of Graduate Enrollment ManagementPlay Button
Episode 106: How to Design the Future of Graduate Enrollment Management

Marcus Hanscom is an incredible thinker with progressive insights about the future of graduate education and graduate student recruitment. On Enrollify’s recent Podcast Roadshow around New England, Zach sat down with Marcus to discuss the future of graduate enrollment management.

Episode 105: The Best Virtual Events Have This In Common — What I've Learned from Helping Dozens of Schools Run Recruitment Events In the Last YearPlay Button
Episode 105: The Best Virtual Events Have This In Common — What I've Learned from Helping Dozens of Schools Run Recruitment Events In the Last Year

The student journey to enrollment is increasingly multidimensional. To meet students’ high expectations for virtual engagement, institutions will need to assess their various engagement tactics and work to bring them all under one hood.

Episode 104: How to Cut the Cost of College in Half — and Better the Student Experience in the ProcessPlay Button
Episode 104: How to Cut the Cost of College in Half — and Better the Student Experience in the Process

During one of the most tumultuous seasons in the life of higher education, Southern New Hampshire University (SNHU) cut their campus tuition in half — and claimed that students could still get the same high-quality education and campus experience, at a radically more affordable price

Episode 103: How to Reimagine Experiential Learning in Higher EducationPlay Button
Episode 103: How to Reimagine Experiential Learning in Higher Education

Experiential learning has become such a buzzword in higher ed. I don’t know a single school that doesn’t tout their “experiential approach” to learning. And yet, so many students graduate underprepared for the workforce.In this episode, Dr. Neil Niman, a faculty member

Episode 102: An SEO Tip for Higher Ed Marketers - and a Special Announcement! | The Enrollify PodcastPlay Button
Episode 102: An SEO Tip for Higher Ed Marketers - and a Special Announcement! | The Enrollify Podcast

How do you evaluate your on-page SEO game? How do you optimize your website pages to increase their rankings for one or more targeted keywords? Learn a simple framework for how to dissect top ranking pages to boost your page on SERPs.Also — The Enrollify Podcast is heading out

Episode 101: 10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed | The Enrollify PodcastPlay Button
Episode 101: 10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed | The Enrollify Podcast

Over the last 18 months, Zach has been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast.From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand experts

Episode 100: Episode #100: 100(ish) Insights From Enrollify's Founder, Mainly About Enrollment Marketing | The Enrollify PodcastPlay Button
Episode 100: Episode #100: 100(ish) Insights From Enrollify's Founder, Mainly About Enrollment Marketing | The Enrollify Podcast

Welcome to our 100th Enrollify Podcast episode (cue the confetti)! This is an extra special milestone for Enrollify, the place where enrollment marketers go to upskill, reskill, and discover new ideas, products, and services. In this episode

 Events in

Marketing + Communications

 Webinars in

Marketing + Communications

Resource spotlight

Guide to Graduate Marketing in 2024

With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.

Get the Guide

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people