SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial

For the new generation of digital natives, search is not ancillary to navigation, it IS navigation. Most college and university websites settle for Google's custom search tool as the search plug-in for their site, which allows for little flexibility.On this week's episode, Zach is joined

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial

Phoebe Bain, Marketing Writer at Morning Brew, spends dozens of hours every week reading about marketing trends and discerning the wheat from the chaff. Three times a week, she's responsible for bringing the latest and greatest marketing news to tens of thousands of subscribers via Marketing

When it comes to strategies for higher ed marketing, most folks immediately assume we should be talking about texting, TikTok, and Snapchat strategies"Śand while these tactics might be worth considering for attracting future undergrads, higher ed marketing is a lot broader than just undergraduate

In today's new virtual-admissions world we're living in, having software that empowers enrollment management teams to design a remarkable, personalized, and student-success-oriented admissions experience is a "must-have," not a "want-to-have."Cornelia Anderson, Co-Founder and CEO of Verity IQ join

In a recent Inside Higher Ed piece co-written by leaders at Huron Consulting and Whiteboard Higher Education, the authors noted that "as a rising chorus of higher education leaders and commentators is observing, now may be the time for a great many institutions to set aside hope as the foundation

COVID-19 has dramatically accelerated the adoption of online education across the education spectrum...but the disruption of higher education has only just begun.On this week's episode of the podcast, Zach is joined by not one, not two, but by three higher education thought leaders.

Podium Education partners with universities to launch and run for-credit tech skills programs, delivered 100% online. They help schools provide all students, regardless of major, with skills for a great career in the modern workforce. COVID-19 has accelerated higher education's adoption rate

Teknicks surveyed more than 1,000 internet users to uncover their Google search behavior to determine just how far they'd go (read would ANYONE click to the second page?) to find what they're looking for on the internet.What did they discover? Head on over to minute marker 5:31 on this week'

Higher education is facing enormous financial challenges that began long before the pandemic - declining enrollment, rising costs, increased competition, and ongoing debate over the value of a degree. Add to that, today's generation of students are socially conscious and activism inclined.

What do Lululemon, Bombas, Warby Parker, and Indianapolis' St. Elmo Steak House all have in common?These brands have all served as creative inspiration to R. Ethan Braden, the Senior Vice President and the chief marketing officer at Purdue University, over the course of his career.

This week, we did something a bit different.Rather than interview a guest, we thought it'd be fun to switch things up and give you, our beloved listeners, some tactical creative ideas for how to better your email marketing campaigns this fall.A/B testing is incredibly important...yet many

Why can't admissions operate more like Trader Joe's?What would happen if every enrollment management team had a marketer-in-residence? And what does it actually mean to be an "enrollment marketer"? On this week's episode of the podcast Zach Busekrus and Will Gribble, Director of Enrollment Marketin

He dropped out of college in 2000 to work full-time at his mother's small business marketing firm...In 2004, he created the SEOmoz blog, which, over the next decade, became the world's most popular community and content resource for search marketers.Today, he is one of the most respected voices

"Stories over scores."This notion was one of the foundational pillars behind the creation of ZeeMee - the #1 social media platform for real-time student engagement.ZeeMee helps colleges and universities reduce melt and increase yield through its chat, college communities, roommate

We're living through a moment where peer-to-peer influence is more powerful than ever before. In fact, eMarketer just published some research stating that 70% of Gen Z trusts what their peers say about a brand vs. what a brand says about itself.Yet colleges and universities still struggle to lace

You know your website is hugely influential in a student's journey to enrollment...And chances are you've heard of user experience (UX) design...But perhaps you're not entirely sure what it is or why great UX design matters?On this week's episode of the podcast, Zach sits down with Ben Bilow

There's a problem with the way we've been taught to market and sell-it no longer matches how buyers actually buy things.Think about it-when you're not talking to someone face-to-face, where do most of your conversations happen?Yup, that's right-they happen over messaging channels

Enrollment management teams spends tens of thousands of dollars a year on software to collect data on how prospects move through the applicant journey.But how often is this data actually leveraged to its full potential? And how often are admissions and marketing teams consulting

For years, marketing teams at colleges and universities have been output focused.Their primary goal has been to serve enrollment management, advancement, student services, etc., by taking work orders and producing deliverables like videos, email templates, and billboards