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Episodes in

Admissions + Enrollment

Elevate your institution's impact by tuning into our expert conversations that drive successful student outcomes. Each episode is designed to empower you with strategic insights and practical advice to enhance your recruitment tactics, improve enrollment processes, and craft compelling narratives that resonate with prospective students.

 Episodes in

Admissions + Enrollment

Episode 45: The “Invisible” Student: Addressing Equity in Recruitment and RetentionPlay Button
Episode 45: The “Invisible” Student: Addressing Equity in Recruitment and Retention

In this thought-provoking episode, Mallory and Seth discuss the transformative potential of AI in addressing equity challenges in higher education.

Episode #23: The Power of Student Voices and Social Media in Engaging, Attracting, and Retaining StudentsPlay Button
Episode #23: The Power of Student Voices and Social Media in Engaging, Attracting, and Retaining Students

Host Maya Demishkevich interviews Raven Haller, a social media specialist and former student ambassador, about her journey from student to marketing professional and the power of student-driven content in community college marketing.

Episode 40: Reaching Students With Empathy Through Monthly Admissions VideosPlay Button
Episode 40: Reaching Students With Empathy Through Monthly Admissions Videos

Allie Bear and Madelin Thompson from Wilfrid Laurier University in Canada share how they came up with a very successful Admissions Top Questions video series to support their prospective students through their university decision.

Ep. 67: Building a Better Experience for International StudentsPlay Button
Ep. 67: Building a Better Experience for International Students

Host Jaime Hunt discusses the complexities of supporting international students with Shaun Carver, the head of UC Berkeley's International House, exploring challenges, opportunities, and the university's role in fostering inclusivity and global understanding.

Episode 56: How Personalized Video Drives Engagement Across the Enrollment FunnelPlay Button
Episode 56: How Personalized Video Drives Engagement Across the Enrollment Funnel

In this forward-thinking episode, Allison speaks with Tom Mikowski, VP of Business Development and Higher Education Partnerships at Allied Pixel. Tom shares insights from his 30-year career in enrollment and discusses how data-driven personalized video can dramatically elevate student engagement and drive conversions.

Episode #22: Leaders Go First: Driving Culture Change for a Healthy Enrollment EcosystemPlay Button
Episode #22: Leaders Go First: Driving Culture Change for a Healthy Enrollment Ecosystem

In this episode of The Hidden Gem, host Maya Demishkevich sits down with Dr. Melissa Curtis to explore the concept of a "healthy enrollment ecosystem."

Episode 39: Adding Empathy to Emails for More ConversionsPlay Button
Episode 39: Adding Empathy to Emails for More Conversions

Day chats with Cory Glover about how his team at the University of Michigan - Dearborn increased deposits by 30% and applications by 17% by prioritizing empathy.

Ep. 66: CROs in Higher Ed: Driving Growth and Busting SilosPlay Button
Ep. 66: CROs in Higher Ed: Driving Growth and Busting Silos

Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle the need for CROs.

Live at AMA: Building Community in a Virtual ClassroomPlay Button
Live at AMA: Building Community in a Virtual Classroom

Host Jaime sits down with Christian Cardona, Social Media Manager for ODU Global, to explore the unique challenges and opportunities in managing social media for online learners.

Live at AMA: The Career Transition RoadmapPlay Button
Live at AMA: The Career Transition Roadmap

Host Jaime Hunt reconnects with Bryce Hoffman live from AMA to explore his remarkable career evolution.

Live at AMA: Outcomes Over Enrollments: A New Approach to Student Retention and SuccessPlay Button
Live at AMA: Outcomes Over Enrollments: A New Approach to Student Retention and Success

Brendan reconnects with Michael Bettersworth, CMO at Texas State Technical College (TSTC), to delve into critical trends and challenges impacting higher education.

Episode 55: Want More Apps? Address These Emotional RoadblocksPlay Button
Episode 55: Want More Apps? Address These Emotional Roadblocks

Allison speaks with Dr. Raquel Bermejo about the often-overlooked emotional challenges students face during the college search and application process.

Live at AMA: Aligning Missions to Empower Student SuccessPlay Button
Live at AMA: Aligning Missions to Empower Student Success

Recorded live at AMA in Las Vegas, Brendan sits down with Mike Margolies, CEO of NextGrad, and Ryan Barbauld, VP of College Partnerships, to explore the innovative ways they’re transforming out-of-home advertising in higher education.

Live at AMA: Building a Student-Centered University from ScratchPlay Button
Live at AMA: Building a Student-Centered University from Scratch

Jaime Hunt sits down with Nick Ladany, President of San Francisco Bay University (SFBU), and Jamie Ceman from RWB Jones, to explore the creation and launch of SFBU as a true “challenger brand” in higher education.

Live at AMA: Streamlining College Onboarding with AIPlay Button
Live at AMA: Streamlining College Onboarding with AI

Host Maya Demishkevich interviews Brian Messer of Archer Education live from the AMA conference in Las Vegas, discussing how AI can improve community college onboarding for adult and first-generation students.

Episode #25: What’s Next for the Role of Data & AI in Graduate Admissions?Play Button
Episode #25: What’s Next for the Role of Data & AI in Graduate Admissions?

Ray and Dean Tsantir dive into the future of graduate admissions and how data and AI are set to transform the process.

Episode #24: What’s Next for Positioning Affordable Public Education?Play Button
Episode #24: What’s Next for Positioning Affordable Public Education?

In this episode, Ray discusses innovative strategies for promoting affordable public education with Dr. Kathie Fleck from Ivy Tech Community College.

Episode 17: Breaking Records: Villa Maria’s Enrollment BoomPlay Button
Episode 17: Breaking Records: Villa Maria’s Enrollment Boom

Brian Emerson, Executive VP of Enrollment Management at Villa Maria College, shares how the small, Buffalo-based college achieved record-breaking enrollment growth (15% in 2023 and 14% in 2024).

Pulse Check: High School to Higher Ed: A Father/Daughter Perspective - Part 3Play Button
Pulse Check: High School to Higher Ed: A Father/Daughter Perspective - Part 3

In this episode of the High School to Higher Ed podcast, hosts Kevin and Emma Cavanagh explore the perspectives of ninth graders regarding college.

Episode 38: AI & Student RecruitmentPlay Button
Episode 38: AI & Student Recruitment

In this episode of The Higher Ed Pulse, hosts Seth and Mallory discuss the transformative role of AI in student recruitment and higher education.

Live from NCCCS Conference: How Wayne Community College Boosted Enrollment by 11% with Smart Integration  Play Button
Live from NCCCS Conference: How Wayne Community College Boosted Enrollment by 11% with Smart Integration

Daniella interviews Kelly Sinicola and Jennifer Mayo about the benefits of integrating the CFNC application with Element451, highlighting streamlined admissions, reduced data duplication, and increased efficiency for Wayne Community College.

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Resource spotlight

Guide to Graduate Marketing in 2024

With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.

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