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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Episode 23: Mastering Market Research in Higher EducationPlay Button
Episode 23: Mastering Market Research in Higher Education

About the Episode: Jamie Boggs and Timothy Davis welcome Steven Fischer from Education Dynamics for a deep dive into the complexities of market research in higher education. Steven shares his expertise on research methodologies that help institutions make informed decisions to better meet student

Pulse Check: Learning from Leaders - Part 5Play Button
Pulse Check: Learning from Leaders - Part 5

Listeners can get a sense of why collaboration matters in marketing and strategies to help build collaboration with their own teams. Additionally, listeners will learn where are smart places to begin collaboration and how to approach that with intentionality.

BONUS: Leveraging Creator Marketing In Higher Education: Insights From The Front LinesPlay Button
BONUS: Leveraging Creator Marketing In Higher Education: Insights From The Front Lines

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.

Episode 17: The Mad Dash for Deposits: Marketing & Making Your FallPlay Button
Episode 17: The Mad Dash for Deposits: Marketing & Making Your Fall

About the Episode: Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can adapt their strategies to support students during this chaotic time and share practical tips for enrollment marketing

Episode 8: Strategies for Strengthening Regional Workforce Development and PartnershipsPlay Button
Episode 8: Strategies for Strengthening Regional Workforce Development and Partnerships

In this enlightening episode, Blair Lee, the Executive Director of Strategic Communications and Alumni Engagement at the Community College of Aurora.

Episode 22: Navigating New Tech In Higher Ed: HighEdWeb 2024 Analytics & AI SummitPlay Button
Episode 22: Navigating New Tech In Higher Ed: HighEdWeb 2024 Analytics & AI Summit

About the Episode: Timothy and Jamie share their key takeaways from the recent HighEdWeb 2024 Analytics & AI Summit. They break down the significant shift from Universal Analytics to Google Analytics 4, the integration of AI within educational technology, and the challenges of adapting to new privacy regulations. Whether discussing the technical aspects of GA4

Pulse Check: Learning from Leaders - Part 4Play Button
Pulse Check: Learning from Leaders - Part 4

In this episode, listeners will learn more about managing the MarComm budget. From building partnerships to taking advantage of one-time monies, Kate Ledger shares how to maximize the budget for MarComm efforts. Finally, she’ll debunk the notion that creatives can’t do budgets and share strategies

Ep. 15: Infusing Humor into Boring SubjectsPlay Button
Ep. 15: Infusing Humor into Boring Subjects

About the Episode: Have you ever tried to make academic topics not just informative but entertaining? In our latest episode, Nick Moran, Director of Audience Development at Johns Hopkins Bloomberg School of Public Health, reveals how a dash of humor can transform

Episode 25: Build relationships on social and double the benchmark engagementPlay Button
Episode 25: Build relationships on social and double the benchmark engagement

Picture a world where the standard social media engagement rates for educational institutions are 3.26% on Instagram, 1.36% on Facebook, and 0.51% on TikTok, as outlined in Hubspot’s December 2023 report. Now, imagine Duquesne University smashing these benchmarks

We’re All Burned Out: The Unspoken Crisis In Higher EdPlay Button
We’re All Burned Out: The Unspoken Crisis In Higher Ed

About the Episode: In this unique episode of the Pulse, hosts Mallory and Seth examine the pressing issues of burnout and self-care among higher education professionals. They share personal stories and insights on managing work-life integration, navigating professional pressures, and the importance of taking meaningful breaks. The conversation underscores the necessity of prioritizing wellness and self-care in the demanding world of higher education.

Ep. 52: Making Memories: How Traditions Enhance the Student ExperiencePlay Button
Ep. 52: Making Memories: How Traditions Enhance the Student Experience

Homecoming. Orientation. Welcome Week. Fall Fest. Family Weekend. Ring Dance. Our students experience so many traditions during their four (or more) years on our campuses, but what makes these events create lasting memories?

Episode 21: From A to Z: Exploring Decision Fatigue in GradingPlay Button
Episode 21: From A to Z: Exploring Decision Fatigue in Grading

About the Episode: In this episode, Jamie and Timothy dive into the fascinating world of decision fatigue and its impact on grading practices in higher education. Drawing from a study conducted at the University of Michigan, which analyzed over 30 million grading records, Jamie and Timothy

Pulse Check: Learning from Leaders - Part 3Play Button
Pulse Check: Learning from Leaders - Part 3

In this episode, listeners will get an honest and candid understanding of something not talked about enough with future leaders – tough conversations. As someone who naturally wants to avoid conflict, Rebekah shares how she mentally prepares to have a tough conversation and how to begin these conve

Bonus: Jaime’s Big Pivot: Solving Higher Ed Marketing to Save Higher EdPlay Button
Bonus: Jaime’s Big Pivot: Solving Higher Ed Marketing to Save Higher Ed

About the Episode: After a 20-year career working in higher education marketing, Jaime is making a big pivot and launching a full-time higher education consulting firm: Solve Higher Ed. In this episode, the tables are turned and Jaime is the interviewee. Listen as she shares:What prompted

Episode 15: Are Graduate Programs Saving Universities?Play Button
Episode 15: Are Graduate Programs Saving Universities?

About the Episode: Hosts Mallory and Seth explore the shifts in graduate education amidst the challenges of undergraduate enrollment pressures. As higher ed institutions pivot toward expanding graduate offerings, this conversation dives into the financial motives, the competitive landscape

Episode 7: Why Every Community College Needs to Care About Their Employer BrandPlay Button
Episode 7: Why Every Community College Needs to Care About Their Employer Brand

About the Episode:This eye-opening episode dives into a crucial yet often overlooked aspect of higher education success - employer branding and employee satisfaction within community colleges. Joined by Eddie Francis, the voice behind the 'I Wanna Work There' podcast, Maya and Eddie explore

Episode 20: 5 Steps to Creating a Data-Driven CulturePlay Button
Episode 20: 5 Steps to Creating a Data-Driven Culture

About the Episode: In this episode, Jamie and Timothy discuss the importance of data-driven decision-making in higher education. They highlight the need for better data utilization across departments and share insights from surveys and studies on areas requiring improved data usage

Pulse Check: Learning from Leaders - Part 2Play Button
Pulse Check: Learning from Leaders - Part 2

In this episode emerging leaders can learn about creating culture and setting vision at our institutions. Dr. Gann shares practical experiences from his own background, discusses strategies for setting culture and talks about how interconnected systems impact our work.

Ep. 14: Centralizing Chaos: The Ohio State’s Journey To A Unified Social Media PresencePlay Button
Ep. 14: Centralizing Chaos: The Ohio State’s Journey To A Unified Social Media Presence

About the Episode: We’re going to dig-in to the transformation of The Ohio State University’s social media landscape with Associate Director of Social Media Dani Dean. She will uncover the strategic pivot towards a coordinated social media presence and share the trials, triumphs,

Live from NAGAP - A Young Professional's Journey Trailblazing a New Role in Graduate RecruitmentPlay Button
Live from NAGAP - A Young Professional's Journey Trailblazing a New Role in Graduate Recruitment

About the Episode:Lesley Mackey, a young professional stepping into a new graduate student recruiter role at Fort Hays State University, chats with the Pulse at the NAGAP Summit in Louisville. Fresh from his first trip to Hawaii, Les shares his journey as a new GEM professional

Live from NAGAP - A Millennial Manager's Approach to Empowering GEM TeamsPlay Button
Live from NAGAP - A Millennial Manager's Approach to Empowering GEM Teams

About the Episode:Live at the NAGAP GEM Summit, Mallory sits down with Ryan, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan shares his experiences and challenges of being a millennial manager

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Guide to Graduate Marketing in 2024

With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.

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