Environmental graphics can play a critical role in not only improving campus aesthetics, but also in building a sense of community and brand on campus. In this episode, Adrienne King, associate vice president for marketing at Indiana University, discusses how IU has leveraged environmental graphics to transform the IU campuses and build pride in their community. Takeaways for this episode include:

About the Episode:Timothy and Jamie explore key strategies for effective data use in higher education, drawing from the Quality Information Partners' guidelines. They discuss fostering a responsible data-sharing culture, integrating multiple data sources, and creating accessible data

Cynthia Chilton, an expert in international marketing, discusses her experience marketing to international students at higher education institutions like Pepperdine and Westcliff. Key takeaways include:

In this episode, the guests from Palm Beach State College discuss community colleges’ essential role in workforce development and economic support. Join Maya and her three guests, Edward Willey, Belinda Mouradian, and Matt Lenihan, as they explore the strategies and challenges of building robust partnerships with local businesses and the community. Learn how to stay connected to your community’s needs and how to promote colleges existing programs and custom training opportunities to support local employers. This episode is a must-listen for educators, community leaders, and anyone interested in the symbiotic relationship between educational institutions and economic growth.

In this episode of The Pulse, Mallory and Seth dive into the controversial topic of cutting degree programs to address budget shortfalls and declining enrollments. They explore the recent example of St. Cloud State University, which is planning to cut 46 degree programs and reduce faculty by 13%. Seth offers a contrarian view, suggesting that strategic program cuts can actually drive growth by reallocating resources to high-demand areas. They discuss the importance of aligning educational offerings with market and employer demands, and emphasize the crucial role marketers can play in these decisions.

About the Episode:In this episode of the EduData Podcast, hosts Jamie and Timothy discuss a recent study on the return on investment from higher education. They explore how different degree programs, from computer science to humanities, impact lifetime earnings relative to their costs.

About the Episode: In this episode we get into Jacob Shipley’s minimum viable social strategy for one person social media teams. With a focus on practical, scalable tactics, Jacob discusses how small teams can maximize impact with minimal resources, emphasizing the power of content repurposing and strategic platform focus.

Clay Hensley, a seasoned international education expert with 20+ experience with the College Board, discusses key trends in international recruitment and education. In this episode you will learn about:

A new program has launched — how do we make people aware of it? We make a video, of course! But, not all videos are created equal. In this episode, Emanuel Díaz from IE University will share how a team at the university (shoutout to Sofía, Lucia, and Elena) created a video to boost enrollment in a marketing program that ended up being a finalist for the Cannes Corporate Media and TV Awards, used by TikTok and LinkedIn Corporate as a great example of content, and received 20% more views than other program videos. 

As Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over their students. That realization motivated Joey and his peers at NYU to elevate the student experience through human-centered design, a framework that creates solutions using an empathic lens.

About the Episode: Jamie Boggs and Timothy Davis welcome Steven Fischer from Education Dynamics for a deep dive into the complexities of market research in higher education. Steven shares his expertise on research methodologies that help institutions make informed decisions to better meet student

Listeners can get a sense of why collaboration matters in marketing and strategies to help build collaboration with their own teams. Additionally, listeners will learn where are smart places to begin collaboration and how to approach that with intentionality.

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.

About the Episode: Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can adapt their strategies to support students during this chaotic time and share practical tips for enrollment marketing

In this enlightening episode, Blair Lee, the Executive Director of Strategic Communications and Alumni Engagement at the Community College of Aurora.

About the Episode: Timothy and Jamie share their key takeaways from the recent HighEdWeb 2024 Analytics & AI Summit. They break down the significant shift from Universal Analytics to Google Analytics 4, the integration of AI within educational technology, and the challenges of adapting to new privacy regulations. Whether discussing the technical aspects of GA4

In this episode, listeners will learn more about managing the MarComm budget. From building partnerships to taking advantage of one-time monies, Kate Ledger shares how to maximize the budget for MarComm efforts. Finally, she’ll debunk the notion that creatives can’t do budgets and share strategies

About the Episode: Have you ever tried to make academic topics not just informative but entertaining? In our latest episode, Nick Moran, Director of Audience Development at Johns Hopkins Bloomberg School of Public Health, reveals how a dash of humor can transform

Picture a world where the standard social media engagement rates for educational institutions are 3.26% on Instagram, 1.36% on Facebook, and 0.51% on TikTok, as outlined in Hubspot’s December 2023 report. Now, imagine Duquesne University smashing these benchmarks

About the Episode: In this unique episode of the Pulse, hosts Mallory and Seth examine the pressing issues of burnout and self-care among higher education professionals. They share personal stories and insights on managing work-life integration, navigating professional pressures, and the importance of taking meaningful breaks. The conversation underscores the necessity of prioritizing wellness and self-care in the demanding world of higher education.

Homecoming. Orientation. Welcome Week. Fall Fest. Family Weekend. Ring Dance. Our students experience so many traditions during their four (or more) years on our campuses, but what makes these events create lasting memories?