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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Episode 21: From A to Z: Exploring Decision Fatigue in GradingPlay Button
Episode 21: From A to Z: Exploring Decision Fatigue in Grading

About the Episode: In this episode, Jamie and Timothy dive into the fascinating world of decision fatigue and its impact on grading practices in higher education. Drawing from a study conducted at the University of Michigan, which analyzed over 30 million grading records, Jamie and Timothy

Pulse Check: Learning from Leaders - Part 3Play Button
Pulse Check: Learning from Leaders - Part 3

In this episode, listeners will get an honest and candid understanding of something not talked about enough with future leaders – tough conversations. As someone who naturally wants to avoid conflict, Rebekah shares how she mentally prepares to have a tough conversation and how to begin these conve

Bonus: Jaime’s Big Pivot: Solving Higher Ed Marketing to Save Higher EdPlay Button
Bonus: Jaime’s Big Pivot: Solving Higher Ed Marketing to Save Higher Ed

About the Episode: After a 20-year career working in higher education marketing, Jaime is making a big pivot and launching a full-time higher education consulting firm: Solve Higher Ed. In this episode, the tables are turned and Jaime is the interviewee. Listen as she shares:What prompted

Episode 15: Are Graduate Programs Saving Universities?Play Button
Episode 15: Are Graduate Programs Saving Universities?

About the Episode: Hosts Mallory and Seth explore the shifts in graduate education amidst the challenges of undergraduate enrollment pressures. As higher ed institutions pivot toward expanding graduate offerings, this conversation dives into the financial motives, the competitive landscape

Episode 7: Why Every Community College Needs to Care About Their Employer BrandPlay Button
Episode 7: Why Every Community College Needs to Care About Their Employer Brand

About the Episode:This eye-opening episode dives into a crucial yet often overlooked aspect of higher education success - employer branding and employee satisfaction within community colleges. Joined by Eddie Francis, the voice behind the 'I Wanna Work There' podcast, Maya and Eddie explore

Episode 20: 5 Steps to Creating a Data-Driven CulturePlay Button
Episode 20: 5 Steps to Creating a Data-Driven Culture

About the Episode: In this episode, Jamie and Timothy discuss the importance of data-driven decision-making in higher education. They highlight the need for better data utilization across departments and share insights from surveys and studies on areas requiring improved data usage

Pulse Check: Learning from Leaders - Part 2Play Button
Pulse Check: Learning from Leaders - Part 2

In this episode emerging leaders can learn about creating culture and setting vision at our institutions. Dr. Gann shares practical experiences from his own background, discusses strategies for setting culture and talks about how interconnected systems impact our work.

Ep. 14: Centralizing Chaos: The Ohio State’s Journey To A Unified Social Media PresencePlay Button
Ep. 14: Centralizing Chaos: The Ohio State’s Journey To A Unified Social Media Presence

About the Episode: We’re going to dig-in to the transformation of The Ohio State University’s social media landscape with Associate Director of Social Media Dani Dean. She will uncover the strategic pivot towards a coordinated social media presence and share the trials, triumphs,

Live from NAGAP - A Young Professional's Journey Trailblazing a New Role in Graduate RecruitmentPlay Button
Live from NAGAP - A Young Professional's Journey Trailblazing a New Role in Graduate Recruitment

About the Episode:Lesley Mackey, a young professional stepping into a new graduate student recruiter role at Fort Hays State University, chats with the Pulse at the NAGAP Summit in Louisville. Fresh from his first trip to Hawaii, Les shares his journey as a new GEM professional

Live from NAGAP - A Millennial Manager's Approach to Empowering GEM TeamsPlay Button
Live from NAGAP - A Millennial Manager's Approach to Empowering GEM Teams

About the Episode:Live at the NAGAP GEM Summit, Mallory sits down with Ryan, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan shares his experiences and challenges of being a millennial manager

Live from NAGAP - Who Gets In? Haslam Shakes Up MBA AdmissionsPlay Button
Live from NAGAP - Who Gets In? Haslam Shakes Up MBA Admissions

Recorded at the NAGAP GEM Summit, Mallory chats with Spenser Smith, Director of Admissions for Graduate Business Programs at Haslam College of Business, University of Tennessee, Knoxville. Spenser shares his insights on navigating the complexities of admissions in a post

Live from NAGAP - Mic Drop Moments! How UM-Flint Harnesses the Recruitment Power of PodcastsPlay Button
Live from NAGAP - Mic Drop Moments! How UM-Flint Harnesses the Recruitment Power of Podcasts

About the Episode:Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan, Flint, joins Mallory Willsea live from the NAGAP GEM Summit. They dive into the impact and insights from Dr. Lewis's extensive podcasting experience, both personally and professionally.

Episode 14:  The Christian College Crisis: The Fate of Faith-Based EducationPlay Button
Episode 14: The Christian College Crisis: The Fate of Faith-Based Education

Hosts Mallory and Seth tackle the critical and complex challenges facing faith-based institutions, particularly Christian colleges. With a special focus on the startling rate of institutional closures, the discussion dives into the shifting landscapes of enrollment

Live from NAGAP - Behind the Scenes of GEM Digital Strategy at Boston CollegePlay Button
Live from NAGAP - Behind the Scenes of GEM Digital Strategy at Boston College

Brett DiMarzo, the Director of Graduate Enrollment Digital Strategy at Boston College, shares his extensive experience and unique strategies in enhancing digital engagement across various graduate programs. From leveraging advanced digital tools to crafting personalized

Ep. 51: Thriving with Disability: A Guide for Leaders and TeamsPlay Button
Ep. 51: Thriving with Disability: A Guide for Leaders and Teams

In this special and insightful episode, Jaime has an engaging conversation with RJ Thompson, who is the Manager of Digital Strategy in Pitt Health Sciences.

Episode 19: FAFSA Fallout: Deciphering the DataPlay Button
Episode 19: FAFSA Fallout: Deciphering the Data

About the Episode: In this episode, Timothy and Jamie discuss the significant challenges faced by students and institutions due to delays in the FAFSA portal redesign and aid calculation restructuring. They highlight the National College Attainment Network's dashboard, which visualizes FAFSA

Live from NAGAP - Empowering Self-Learning for Career SuccessPlay Button
Live from NAGAP - Empowering Self-Learning for Career Success

About the Episode:Lauren McGowan, the Assistant Dean for Admissions and Enrollment at the University at Buffalo's School of Social Work, sits down with Mallory at NAGAP. Fresh from her recent promotion, Lauren shares her journey from Director of Recruitment and Admissions to her current role

Live at NAGAP: Elevating GEM – Play Smarter, Not HarderPlay Button
Live at NAGAP: Elevating GEM – Play Smarter, Not Harder

About the Episode:Live from the NAGAP conference in Louisville, Mallory sits down with Tony Fraga, CEO of DD Agency, to discuss the transformative strategies in graduate enrollment marketing. Celebrating 40 years in business, Tony offers a seasoned perspective on navigating the complexities

Pulse Check: Learning from Leaders - Part 1Play Button
Pulse Check: Learning from Leaders - Part 1

In this episode, listeners will learn about the difference between managing and leading teams and how to navigate between the two as a leader. Additionally, leaders will learn strategies to support teams and learn from Jenny about how to balance this with the desire to build trust.

Venture Capital Traps and Triumphs in the EdTech LandscapePlay Button
Venture Capital Traps and Triumphs in the EdTech Landscape

About the Episode:Amid the bustling backdrop of the ASU+GSV Summit, Mallory and Seth dive into the event’s pressing topics like the current state of investment in educational technology and the real-world applications of artificial intelligence shaking up the industry.

Episode 6: From Chairs to Buildings: Visualizing the Impact of Integrated Marketing and CommunicationsPlay Button
Episode 6: From Chairs to Buildings: Visualizing the Impact of Integrated Marketing and Communications

About the Episode:This podcast episode tackles the essential unity of marketing and communications, advocating for a seamless Marcomm strategy that encompasses all channels, both digital and traditional, under a singular, well-defined brand identity. The dialogue underscores that marketing

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Guide to Graduate Marketing in 2024

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