In this episode, Andrew Crisp, owner of CarringtonCrisp, joins Ray to answer that question with insights from the firm’s comprehensive and influential Tomorrow’s MBA study. 

In this episode recorded live from Transact 360, Dustin chats with Read Winkelman from Transact about his unique dual lens of personal experience as a parent of college students and decades of professional experience.

Mallory Willsea reunites with Seth Odell, CEO of Kanahoma, in a candid, unscripted conversation recorded live from the CASE conference in Los Angeles.

In this episode, Isaac Williams, Director of Multimedia and Digital Strategy at Daemen University, shares how Daemen is using AI to bridge resource gaps, streamline data analysis, and build campus-wide momentum from the admissions office to leadership.

In this session, we demystify GTM and show how it empowers your team to collect richer, more meaningful data without relying on developers.

In this week’s episode, Dustin chats with Jennifer Lonchar, co-founder of AmbioEDU and higher ed marketing veteran, about the future of enrollment marketing—spoiler alert: it's already in your living room.

The race to AGI is on, and if you're not preparing now, you're already behind.

Ardis Kadiu and JC Bonilla tackle the harsh reality facing the Class of 2025 - the first graduating class in human history competing directly with AI for entry-level jobs.

Mallory Willsea welcomes Jason Smith, founder of OHO, to discuss a game-changing shift in college discovery: the rise of AI as the starting point. With nearly a third of students now using generative AI like ChatGPT and Gemini to explore college options, and over half saying the results beat Google, this episode explores what it means for colleges to remain discoverable—and trustworthy—in the age of AI-first search.

In this episode, Beth Hollenberg, CEO at Everspring, joins Ray to explore the shifts reshaping higher ed — from outdated tech debates to the growing need for data-driven experimentation.

In the third and final installment of In Your Element’s Durham Tech series, hosts Daniella and Brendan dive into the measurable impact of Element451 at Durham Technical Community College.

In this episode recorded live from Transact 360, Dustin sits down with Mike Maxsenti, SVP of Product at Genea, to explore how higher ed is embracing digital transformation—specifically in the world of campus security.

JC and Ardis break down the major AI announcements from Microsoft Build, Google I/O, OpenAI's acquisition of Jony Ive's company, and Anthropic's Claude 4 launch.

Mallory Willsea sits down with Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University, to unpack how AI is rewriting the advertising playbook.

Brian and Allison explore how AI adoption is transforming the way higher ed professionals approach communication, marketing, and student engagement, all while keeping humanity at the core.

Dustin sits down with Kathleen deLaski — author of Who Needs College Anymore? — to explore why the traditional four-year degree is no longer the only path to career success.

Dr. JC Bonilla and Ardis Kadiu welcome special guest Michael McGetrick, a veteran educator and creative technologist, to explore how AI is transforming teaching and learning.

Mallory Willsea sits down with Kellie Campbell, the newly appointed CIO at the University of Vermont, to unpack the findings of Inside Higher Ed’s 2025 survey of CTOs and CIOs.

In this special bonus episode, Dustin sits down with Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan-Flint, to unpack how creating strategic content like podcasts can serve as a dynamic enrollment and marketing tool in higher ed.

In this episode of Mastering the Next, we speak with Colleen Leigh, Assistant Dean of Enrollment Management and Student Success at the Craig Newmark Graduate School of Journalism at CUNY.

In this high-energy follow-up episode, Brendan Henkel sits back down with Abe Dones, VP of Student Services, and Jessica Vaughan, Director of Enrollment Management and CRM Strategy at Durham Tech, to unpack how their team is transforming student success from a one-time alert into a continuous, high-touch strategy.