Every marketer knows the importance of word of mouth - people trust people more than people trust brands...plain and simple.But, how do you get word of mouth to happen at scale? And how do you ensure that the words that people use to describe the experience your institutional brand

Communication flows are the bread and butter of student recruitment in higher ed - and yet, admissions and marketing professionals alike struggle to make them compelling and differentiated. On this week's episode of The Enrollify Podcast, Zach sits down with Bryson Purcell, an Assistant

The new fiscal year has started and budgets are more or less set...but just because you've spent your marketing resources on a particular collection of vendors, strategies, tactics, and technology doesn't mean you have to do the same next year! On this week's episode, Zach shares five questions

This special segment is the fourth and final part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot.

Zach is out at a leadership retreat this week, so we're featuring our most recent Starter Stories episode on the pod! Get ready to meet Elizabeth Johnson - Co-Founder and Chairman at SimpsonScarborough, one of the leading market research, branding, and design firms serving higher education today.

This special segment is the third part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot. You can stream part one, the State of Event Marketing

This special segment is the second part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot. You can stream part one, the State of Event Marketing

This special segment is the first part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment marketing services agency that specializes in SEO, content marketing, and all things HubSpot.Tune in for insights, data, and strategic recommendations

On this week's podcast, Zach sits down with Will Patch from Niche and Jeremy Tiers from Tudor Collegiate Strategies to discuss a survey they recently conducted of high school juniors.A total of 7,129 juniors responded to the survey and expressed their hopes, dreams, and fears about their college

In 2019, SimpsonScarborough published a State of Higher Ed Marketing report, which noted that more marketers say their president relies on anecdotal opinions than many quantifiable measures and that only 1 in 3 are using periodic brand tracking to measure success.

Welcome to our YouTube Advertising for Higher Ed Marketers series, where we teach you how to up your YouTube creative game and generate qualified inquiries using YouTube TrueView for Action Campaigns. If a picture's worth a thousand words, a video must be worth a million?!

On this week's episode of The Enrollify Podcast, Zach is joined by Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, to chat about the ways in which COVID has fundamentally changed how higher ed thinks about branding, marketing, and student recruitment.

In this week's episode, Zach Busekrus welcomes Jamie Gleason (DD Agency's VP of Enrollment Strategy). When these two enrollment guys get rolling, the ideas (and tangents) become prolific. In part one of this Enrollify Podcast two-part series, Zach and Jamie noodle on the age-old

Everyone talks about the importance of storytelling in marketing...and a lot of folks in higher ed think they are good storytellers, but what are the mechanics and frameworks that separate the best storytellers from the rest of the pack? On this week's episode, Zach is joined by Kerry Morrison,

TikTok advertising today is basically what Facebook Advertising was in 2014 - organic reach is incredible, generating quality impressions is a given, and competition (in higher education anyway) is low. So why aren't more schools allocating resources to developing their TikTok strategy?

In this episode, Zach chats with Joseph Lapin, Vice President of Marketing and Communications at Circa Interactive, about the complexities of marketing attribution in the higher ed space. Joseph dives into the following questions: What are the most important channels for enrollment marketers

Brandon Etheredge, Director of Multimedia Services at the College of Liberal Arts at Auburn University, went to an underfunded public high school and learned how to be scrappy with the resources that were made available to him -even if they were sparse.

CRMprov is a new biweekly show in The Enrollify Podcast Network that reveals how institutions can experience growth through technology. Don't miss today's podcast to hear the first episode of CRM prov: Choose Wisely-Assessing, Eliminating, and Implementing On-Campus Software.

We're thrilled to share with you that we've expanded beyond this core podcast segment into a full-fledged podcast suite called The Enrollify Podcast Network. From entrepreneur secrets to marketing insights, we've got you covered. And in this episode, we give you the deets on one of our brand

Tune into an exciting conversation about the future of financial aid on this week's episode, featuring ideas and innovative insight from Amy Glynn, VP of Student Financial Success at CampusLogic.Zach and Amy cover a lot of ground in this conversation - from the current student debt

People are busy. Their inboxes are full. Interacting with your content is not the most important thing on their to-do list. And yet, as enrollment marketers, it's our job to get our communications in front of the right people, at the right time, and in the right place.