Colleges and universities often struggle to identify, solidify, and then communicate their unique value proposition. In an era where the value of higher education is under great scrutiny, the need for clear, concise, and differentiated messaging has never been greater.

In the third quarter of 2020, Glacier surveyed 187 professional marketers at North American higher education institutions to gather a baseline understanding of their organization, the challenges their teams face, and how the pandemic has impacted the social media and traditional marketing tools

In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video plays in marketing and how enrollment marketers can leverage the power of video for student recruitment. Marcy dives into several questions, including:

Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including:Hiring creators

In a recent article published by The Chronicle, Paul N. Friga reported that higher education has lost more than $183 billion during the pandemic.More so than ever before, schools across the spectrum are re-evaluating who they are, what their unique value offering is, and where they need to invest

Higher education is at an inflection point"Śschools need to lean into their difference today or risk not being around tomorrow. And in order for the development, solidification, and subsequent promotion of this difference to happen, they need enrollment marketing professionals

In today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space-the micro-influencer, i.e. a brand partner with 1,000 to 10,000 social media followers. Enter: student ambassadors, admissions counselors, program coordinators

Meet Dror Liebenthal -the Co-founder and CEO of Bold.org, an organization committed to eliminating the student debt crisis in the United States, and building a more sustainable recruitment and enrollment experience between students and higher education institutions.The average student today

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial

For the new generation of digital natives, search is not ancillary to navigation, it IS navigation. Most college and university websites settle for Google's custom search tool as the search plug-in for their site, which allows for little flexibility.On this week's episode, Zach is joined

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial

Phoebe Bain, Marketing Writer at Morning Brew, spends dozens of hours every week reading about marketing trends and discerning the wheat from the chaff. Three times a week, she's responsible for bringing the latest and greatest marketing news to tens of thousands of subscribers via Marketing

When it comes to strategies for higher ed marketing, most folks immediately assume we should be talking about texting, TikTok, and Snapchat strategies"Śand while these tactics might be worth considering for attracting future undergrads, higher ed marketing is a lot broader than just undergraduate

In today's new virtual-admissions world we're living in, having software that empowers enrollment management teams to design a remarkable, personalized, and student-success-oriented admissions experience is a "must-have," not a "want-to-have."Cornelia Anderson, Co-Founder and CEO of Verity IQ join

In a recent Inside Higher Ed piece co-written by leaders at Huron Consulting and Whiteboard Higher Education, the authors noted that "as a rising chorus of higher education leaders and commentators is observing, now may be the time for a great many institutions to set aside hope as the foundation

COVID-19 has dramatically accelerated the adoption of online education across the education spectrum...but the disruption of higher education has only just begun.On this week's episode of the podcast, Zach is joined by not one, not two, but by three higher education thought leaders.

Podium Education partners with universities to launch and run for-credit tech skills programs, delivered 100% online. They help schools provide all students, regardless of major, with skills for a great career in the modern workforce. COVID-19 has accelerated higher education's adoption rate

Teknicks surveyed more than 1,000 internet users to uncover their Google search behavior to determine just how far they'd go (read would ANYONE click to the second page?) to find what they're looking for on the internet.What did they discover? Head on over to minute marker 5:31 on this week'

Higher education is facing enormous financial challenges that began long before the pandemic - declining enrollment, rising costs, increased competition, and ongoing debate over the value of a degree. Add to that, today's generation of students are socially conscious and activism inclined.

What do Lululemon, Bombas, Warby Parker, and Indianapolis' St. Elmo Steak House all have in common?These brands have all served as creative inspiration to R. Ethan Braden, the Senior Vice President and the chief marketing officer at Purdue University, over the course of his career.

This week, we did something a bit different.Rather than interview a guest, we thought it'd be fun to switch things up and give you, our beloved listeners, some tactical creative ideas for how to better your email marketing campaigns this fall.A/B testing is incredibly important...yet many