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Episodes in

Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.
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Marketing + Communications
Admissions + Enrollment
Technology + Data
Leadership

 Episodes in

Marketing + Communications

Episode 2: Why and How Enrollment Marketers should Take a Systematic Approach to Organic Social Media | The Enrollify PodcastPlay Button
Episode 2: Why and How Enrollment Marketers should Take a Systematic Approach to Organic Social Media | The Enrollify Podcast

Today's enrollment marketers understand the need to "pay-to-play" when it comes to social media marketing for student recruitment today. And while an intentional, strategic paid social media game plan is crucial to increasing enrollment, graduate schools still need a solid strategy for organic

with
Mallory Willsea
Episode 1: Pilot Episode - The Genesis of Enrollify | The Enrollify PodcastPlay Button
Episode 1: Pilot Episode - The Genesis of Enrollify | The Enrollify Podcast

The Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are impacting today's enrollment marketers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need.

with
Mallory Willsea
Strategic Enrollment Management Is Broken — Here Are Some Ideas On How To Fix It.Play Button
Strategic Enrollment Management Is Broken — Here Are Some Ideas On How To Fix It.

n this hot-take-full conversation with Rob Biebly from Huron Consulting, Zach and Rob unpack the challenges and opportunities facing strategic enrollment managers in 2022.

with
Zach Busekrus

 Events in

Marketing + Communications

Marketing + Communications

From Data to Direction: Leveraging Market Research Strategically

Walk away with a practical, flexible approach to aligning research with your strategic goals and inspire institutional buy-in.

with
Allison Turcio
Admissions + Enrollment

American Marketing Association Symposium for the Marketing of Higher Education

In this session, you’ll learn how empathy, collaboration, and intentional design can help reduce melt, improve yield, and boost first-year retention.

with
Jaime Hunt
Technology + Data

Solve Sessions - The AI Ready Marketing Team

In this session, Jaime will introduce a practical AI Maturity Model built specifically for higher education.

with
Jaime Hunt
Leadership

DIGITAL COLLEGIUM - Lightning Talk

In this fast-paced, high-impact session, we'll break down the 10 Types of Innovation — a framework used by the world's most disruptive companies — and apply it to higher education.

with
Mallory Willsea
Technology + Data

ADMISSION + AI SUMMIT

Join admission and enrollment professionals from across the independent school community for a half-day virtual summit on August 21, 2025, exploring how artificial intelligence is transforming student recruitment and enrollment.

with
Mallory Willsea
Marketing + Communications

ContentEd Live

This session explores how empathy can transform your marketing - building deeper connections, stronger brands and more authentic storytelling.

with
Jaime Hunt
Marketing + Communications

Leveraging Social Media to Promote Your Programs

This webinar explores how institutions can effectively use digital platforms to promote their programs and the U.S. as a study destination.

with
Jaime Hunt
Technology + Data

Solve Sessions - Custom GPTs for Higher Ed Marketers

In this 45-minute session, Jaime will show you how to build your own custom GPT using OpenAI’s no-code tools.

with
Jaime Hunt
Technology + Data

ContentEd 2025

This session will dive into using custom GPTs for personal and professional tasks. You will learn how easy it is to create a custom GPT, best practices to get the most out of them, how to test them, share them, and deploy them.

with
Brian Piper
Technology + Data

2025 DigiCol Annual Conference

Maximize your impact at the Digital Collegium 2025 Annual Conference, the premier gathering for higher education professionals passionate about digital innovation.

with
Brian Piper
Marketing + Communications

Content Marketing World 2025

The Content Marketing World program is jam-packed with expert advice and fresh ideas in 100+ sessions and keynotes presented by trailblazing content marketers from around the world.

with
Brian Piper
Marketing + Communications

Uprising Marketing Retreat

The Uprising is an intimate, private marketing retreat focused on the concepts and skills leaders need to conquer what is next.

with
Brian Piper
Technology + Data

2025 DigiCol AI and Analytics Summit

Brian's session explores how higher ed marketers and communicators can use AI to support storytelling, from automating research to running virtual focus groups and enhancing distribution and discoverability.

with
Brian Piper
Marketing + Communications

Social Media Marketing World

Join thousands of fellow marketers at the industry’s largest conference designed to empower you with business-building ideas—brought to you by Social Media Examiner.

with
Brian Piper
Marketing + Communications

Annual Conference for Marketing and Branding Professionals 2025

Join Mallory and Carrie and other leaders in higher education as they explore how women in leadership roles can “defy gravity” and build resilient, adaptable teams that embrace change and thrive through transformation.

with
Mallory Willsea
Marketing + Communications

Case District IV Annual Conference 2025

Join Carrie Phillips at the District IV Annual Conference for two informative sessions filled with amazing insights.

with
Carrie Phillips
Leadership

Education Communicators Boot Camp

Join top communications professionals from leading Canadian and American universities to dive into the latest trends and tackle the pressing challenges facing higher ed communicators today.

with
Carrie Phillips
Marketing + Communications

EduWeb Summit

The eduWeb Summit is the esteemed annual conference and trade show, gathering higher education professionals and industry partners.

with
Jenny Li Fowler
Marketing + Communications

Experience Inbound

Experience Inbound is Wisconsin’s premier marketing and sales conference — a dynamic, full-day event held annually in two iconic locations: Lambeau Field in Green Bay and the Harley-Davidson Museum in Milwaukee.

with
Jenny Li Fowler
Leadership

The AI Show at ASU+GSV

Attending the AI Show in April? Don’t miss Enrollify creators live podcasting at the event!

with
Ray Lutzky
Technology + Data

GMAC Leadership Conference

In this three-hour workshop led by Jaime Hunt, gain a deeper understanding of the near-future opportunities for AI to transform business schools.

with
Jaime Hunt
Technology + Data

2025 AI Engage Summit

Gain practical tools, actionable strategies, and forward-looking insights to help your institution turn AI exploration into measurable results.

with
Mallory Willsea
Leadership

AMA - After Hours

Hosted right after the AMA opening reception, this is the place to be. You'll get to meet many of your favorite Enrollify Creators and kick off the conference without having to leave Caesars Palace.

with
Mallory Willsea
Marketing + Communications

Empowering Campus Voices with AI-Powered Influencer Marketing Strategies

Gain insights into scaling your content production efforts using AI, featuring examples from Carroll Community College.

with
Maya Demishkevich
Leadership

How to Multiply Your Advancement and Marketing Teams' Impact Through Social Media Advocacy at No Cost

This presentation will explore the pivotal role of social media advocacy as a budget-friendly strategy, increasing awareness, enhancing alumni relations, boosting fundraising efforts, and building strategic partnerships—all at no additional cost.

with
Maya Demishkevich
Technology + Data

2025 Engage Summit

The Engage Summit is your roadmap for AI readiness in Higher Education. We're not just talking theories; this conference is your guide to understanding and applying AI at your institution. By the end, you won't just "get" AI — you'll be ready to lead your campus through an AI transformation.

with
Ardis Kadiu
Technology + Data

2024 AI Engage Summit

Explore how AI is revolutionizing enrollment marketing and student engagement from the comfort of your own home or office.

with
Ardis Kadiu
Leadership

Leading with Grit and Grace: Women Mentorship, Community and Advocacy in MarComm

Join us for a panel on women's leadership in higher education, where panelists share experiences and strategies for overcoming challenges, building confidence, and fostering diverse teams. Empower yourself and future leaders with actionable insights and open dialogue.

with
Mallory Willsea
Technology + Data

From Zero to AI Hero: How to Build a Custom GPT in Just 10 minutes

Empower your team by learning to build custom AI solutions. In this 10-minute lightning talk, we'll demystify creating a custom GPT model using ChatGPT. Watch a live demonstration on how to tailor AI for your institution's needs, from boosting student engagement to streamlining content creation. No technical background required, and you'll get immediate access to the custom GPT we create!

with
Mallory Willsea
Admissions + Enrollment

Navigating the Higher Education Enrollment Cliff: How Can We Position Ourselves for Success?

This session addresses the impending enrollment cliff, projected to reduce student numbers by up to 400,000 between 2025 and 2029. It will explore flexible strategies to help marketing teams stand out, personalize the application journey, sustain enrollments, and tap into new markets.

with
Carrie Phillips
Admissions + Enrollment

Workshop: Sharing Common Goals: Linking Marketing Teams to Enrollment Management

This session highlights the need for collaboration between marketing and enrollment teams to align goals and enhance student enrollment. It will explore how to unite challenges, share data for stronger leads, and address FAFSA issues to protect the institution's reputation.

with
Shane Baglini
Marketing + Communications

Embracing an Authentic Institutional Identity to Bridge the Trust Gap in Higher Education

This session addresses the widespread mistrust in higher education by exploring how authentic campaigns can rebuild trust, prove the value of a degree, and highlight real student and alumni success stories.

with
Jenny Li Fowler
Leadership

Unbundled and Unconventional: Brand Development Without (Upfront) Buy-in or Budgets

When budgets are tight and performance improvements are essential, traditional brand development may not work. Join Kin Sejpal and Seth Odell as they share how they used an unbundled approach and existing resources to create an engaging brand campaign, decrease costs, and drive performance.

with
Seth Odell
Marketing + Communications

The Messenger Matters

Struggling to create content that captures Gen Z's attention? This session reveals how to make your enrollment communications more personal and student-centered. Learn how colleges successfully use current students in strategic planning, social media campaigns, and influencer marketing to increase enrollment.

with
Brian Piper
Leadership

Workshop: Roadmap to Leadership

Join Carrie Phillips and Melissa Richards for an interactive workshop to guide emerging leaders. Explore personal leadership styles, financial acumen, and strategic planning for your first 90 days in a new role. Through assessments, case studies, and a mentorship panel, you'll gain actionable strategies and insights to develop a personalized leadership plan and confidently navigate your path to the top.

with
Carrie Phillips
Technology + Data

Workshop: The Future of Discoverability: SEO, AI, and More

Higher education institutions produce a lot of content, but in the age of AI and social search, SEO isn't enough. This workshop explores optimizing your content for various channels, including SEO, SGE, and AEO. Learn to leverage AI to enhance your workflow and create impactful content. We'll conduct audits and live optimization to achieve measurable results.

with
Brian Piper
Marketing + Communications

Workshop: Advanced Email Strategy and Writing

Email is your secret weapon for personal connections. This workshop covers advanced strategies for crafting engaging emails, using five proven writing techniques to boost scannability, and ensuring messages are read and links are clicked—all without fancy technology!

with
Dayana Kibilds
Marketing + Communications

Social Media Has Grown Up, Have You?

This session redefines higher education's social media by shifting from traditional metrics to robust community engagement, aligning with institutional goals, and enhancing student and alumni experiences. Learn to use social media as a strategic tool to inspire leadership and engage communities.

with
Jenny Li Fowler
Marketing + Communications

Engage Summit - Get Access to Enrollify Sessions Today

The Engage Summit is your roadmap for AI readiness in Higher Education. We're not just talking theories; this conference is your guide to understanding and applying AI at your institution. By the end, you won't just "get" AI — you'll be ready to lead your campus through an AI transformation.

with
Mallory Willsea

 Webinars in

Marketing + Communications

Technology + Data

Tag, You’re It: Mastering GTM for Higher Ed Analytics

Whether you're just getting started or looking to clean up your current setup, this webinar will help you take control of your data strategy with GTM as the foundation.

with
Tag, You’re It: Mastering GTM for Higher Ed Analytics
Technology + Data

Connecting the Dots: Visualizing Your Higher Ed Data Relationships

This interactive webinar will demystify the software you use every day by showing you how it's designed. Discover how your data works together and unlock powerful insights for data-driven decisions.

with
Connecting the Dots: Visualizing Your Higher Ed Data Relationships
Technology + Data

Measuring What Matters: Using Machine Learning to Analyze Recruitment Efforts and Their Impact on Enrollment

We’ll take a hands-on look at the analytical process, from collecting data to building models that measure the true influence of different touchpoints.

with
Measuring What Matters: Using Machine Learning to Analyze Recruitment Efforts and Their Impact on Enrollment
Technology + Data

February 2025 AI Engage Summit

Gain practical tools, actionable strategies, and forward-looking insights to help your institution turn AI exploration into measurable results.

with
February 2025 AI Engage Summit
Technology + Data

Balancing Bytes and Bonds: How AI Can Humanize Higher Ed

Join Jaime Hunt, Brian Piper, Maya Demishkevich, and Dr. JC Bonilla in an invigorating webinar to learn how AI doesn’t replace connection; it enhances it.

with
Balancing Bytes and Bonds: How AI Can Humanize Higher Ed
Technology + Data

Unlocking the AI-Powered Future of Student Success: Introducing StudentHub by Element451

Join us for an exclusive webinar introducing StudentHub, Element451’s latest innovation designed to revolutionize student engagement and success.

with
Unlocking the AI-Powered Future of Student Success: Introducing StudentHub by Element451
Technology + Data

Revolutionize Student Engagement with AI-Powered Generative Search: Introducing Element Discovery by Element451

Say goodbye to outdated, frustrating web searches. On October 8th at 2 p.m. ET, join us for the unveiling of Element Discovery – our generative search solution that elevates student engagement and simplifies access to information.

with
Revolutionize Student Engagement with AI-Powered Generative Search: Introducing Element Discovery by Element451
Technology + Data

2024 AI Engage Summit

Explore how AI is revolutionizing enrollment marketing and student engagement from the comfort of your own home or office.

with
2024 AI Engage Summit
Leadership

Personal Branding Blueprint: Building Your Career and Network

This panel discussion, featuring Shane Baglini, Allison Turcio, and Maya Demischkevich, moderated by Eddie Francis, illuminates the power of personal branding in advancing careers within higher education marketing. Through the panelists' experiences, attendees will understand how enhancing their personal brand can open up new career opportunities, expand professional networks, and establish them as thought leaders. The session will offer practical strategies for making connections and sharing work publicly, demonstrating the unforeseen benefits of actively managing one's professional identity. Attendees will leave this session armed with actionable strategies for enhancing their brand and growing their influence.

with
Personal Branding Blueprint: Building Your Career and Network
Technology + Data

The Robin to Your Batman: Integrating AI Into Your Recruitment Strategy

Tired of repeating the same recruitment answers? Let AI be your sidekick! Discover how generative AI boosts higher ed marketing and productivity. Join our webinar to become a ChatGPT pro and achieve your goals faster. Say goodbye to writer’s block and elevate your work!

with
The Robin to Your Batman: Integrating AI Into Your Recruitment Strategy
Technology + Data

AI-Powered Data Democratization

Join Jamie and Tim as they share how AI can unlock hidden insights in your higher ed data.

with
AI-Powered Data Democratization
Technology + Data

AI Unleashed: Revolutionizing Higher Ed Comms

By the end of this session, you won't just understand AI – you'll be equipped to lead an AI-powered transformation within your team!

with
AI Unleashed: Revolutionizing Higher Ed Comms
Leadership

Grant Writing 101 for Higher Ed

This session is designed to enhance your grant-writing skills, whether you're seeking funding for new technology, academic programs, research initiatives, or campus improvements.

with
Grant Writing 101 for Higher Ed
Leadership

Leading with Grit and Grace: Women Mentorship, Community, and Advocacy

Join us to explore the unique journey of women marcomm leaders in higher education, addressing challenges like job satisfaction and pay disparities. This session fosters a supportive community, empowering women to break down systemic barriers and redefine inclusive leadership with authenticity and courage. Walk away equipped with the grit, grace, and solidarity needed to lead boldly and confidently, shaping a more inclusive and impactful higher education landscape together.

with
Leading with Grit and Grace: Women Mentorship, Community, and Advocacy
Marketing + Communications

Empowering Campus Voices in Your Influencer Marketing Strategy

Discover how to harness the power of student, faculty, staff, and alumni voices to elevate your influencer marketing strategy. This panel will delve into innovative approaches for engaging these key groups, crafting compelling narratives, and leveraging authentic stories to build trust and drive engagement. Learn best practices for creating a cohesive and impactful marketing strategy that resonates with your target audience.

with
Empowering Campus Voices in Your Influencer Marketing Strategy
Marketing + Communications

Connecting with Digital Natives in 2024

Learn how to evolve your digital efforts to effectively engage Gen Z using the latest tools and platforms, showcase authenticity and transparency in your interactions, and maintain a cohesive presence across various digital channels.

with
Connecting with Digital Natives in 2024
Admissions + Enrollment

Enrollment Strategies for the Modern Campus

In today's rapidly evolving educational landscape, enrollment strategies must adapt to the changing needs of students and institutions. Join us for an insightful panel webinar where leading experts in higher education will share innovative approaches, practical insights, and proven strategies to boost enrollment and enhance student success.

with
Enrollment Strategies for the Modern Campus
Marketing + Communications

State of Higher Ed Digital Marketing

Enrollify’s expert panel will explore the evolving challenges and strategies in higher education digital marketing. This webinar is designed for marketers looking to enhance their current strategies and discover new opportunities for growth. It will provide actionable insights and recommendations to help you navigate the evolving landscape of digital marketing in higher ed.

with
State of Higher Ed Digital Marketing

Resource spotlight

Guide to Graduate Marketing in 2024

With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.

Get the Guide

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