To say it has been a crazy week might be the greatest understatement of 2020. We're a weekly podcast, but in light of all of the fear, confusion, and frustration plaguing higher education as a result of COVID-19, we're bringing you this special edition. Around the world,nearly 300

"Gone are the days when we could just rest on our laurels and meet our enrollment goals", says Angela Brown, the Director of Marketing and Communications at Flint Hill School, a K-12 independent school located in Oakton, Virginia. On this week's episode, Zach Busekrus chats with Angela

This week, The Chronicle of Higher Education published an article noting that 6 in 10 colleges missed their fall enrollment goals (these results come from The Chronicle's most recent enrollment survey of close to 300 colleges and universities). To say that higher ed is in facing serious

International student enrollment has been on the decline since the fall of 2016, and, according to estimates from NAFSA, has cost the US economy $11.8 billion and more than 65,000 jobs. In an interview with CNN from last November, Rachel Banks, the Director of Public Policy at NAFSA

If you have ever worked in an enrollment office or marcomm department for any educational institution, you're probably already familiar with the term "stealth applicants" - a term commonly used to refer to applicants who show up in the system without any previous interaction with your brand.

Jessica Cox started her career in higher education working in advising at Manhattanville College in Purchase, New York. Manhattanville College's advising office is anything but typical - it operates more like a customer success department than it does a customer service department

Have you ever walked through the application process at your institution? From initial inquiry all the way through deposit? If you have, were you surprised by the amount of friction you encountered along the way? On this week's episode, Zach Busekrus sits down with Sasha Peterson, the CEO

In higher education, we talk a lot about the massive disruption happening in terms of how prospective students research, evaluate, and ultimately "buy" education. We talk less about the disruption happening on the professional side of things - the massive restructuring and regime changes

Marissa Hairston spends her days talking with police officers, teachers, and business professionals about why they want to pursue a master's degree in fashion design"Śyes, you read that correctly! On this week's episode of the Enrollify Podcast, Marissa lends insight into how she recruits

How do you best divide your time when you're responsible for recruiting for more than 25 graduate programs as a one woman show? On this week's episode of the Enrollify Podcast, Michelle Rubado shares a model she's developed for how to get the content, goals, and insight she needs from faculty

Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, joins the Enrollify Podcast for a discussion on the growing importance of brand in higher education and how to get the "C-suite" (presidents and cabinet members) to become brand ambassadors. In a recent article published in Inside

From working for Tony Robbins to dabbling in strategy at an ad agency to working as a dean at Southern California Seminary, Edward J. Herrelko III, Ph.D. has built quite a diverse resume. Edward is currently the Executive Director of Marketing & Communication, and the Chief Marketing Officer

Emily has always loved telling stories. After graduating with a degree in journalism from the University of Ohio, she got a job as a reporter at the local ABC in South Bend, Indiana. After years of finding, crafting, and sharing local news stories with audiences in Indiana's third

This week, we feature a conversation with Corynn Myers, Digital Marketing Manager at the University of Michigan, who discusses the importance of data and the feedback loop in developing a high-powered, results-oriented marketing strategy. Corynn shares insight into why the University of Michigan

We sat down with Danielle Richter, Director of Marketing and Recruiting for Grad Professional Programs at Midland University, to discuss how to better the student experience from initial website inquiry through graduation. A couple of years ago, Danielle and her team decided to overhaul

This week, we feature 4 noteworthy trends from The Minute, Enrollify's weekly news update that covers the latest trends in Higher Education Marketing. Tune in to hear about WhatsApp's launch of "Status" (coming 2020), tips to optimizing your blog for those pesky "blog skimmers", a breakdown of deep

So, you've heard of Slate - but you're wondering whether or not it's really worth the investment of time, money, and effort to make the switch to a new CRM. Slate was designed and developed exclusively for higher education and considers itself to be "the only solution that can handle

A few years ago, enrollment managers couldn't stop talking about how Millennials were disrupting the traditional student recruitment process - and now they can't stop talking about Generation Z (people born in the mid 1990s to the early 2000s). On this week's episode of the Enrollify Podcast,

The era of technological disruption we're living in has really only just begun. In a day and age where access to education and information is easier than ever before, many institutions are struggling to create innovative programs that are relevant to the needs of today's market

At most institutions, the graduate admissions staff is responsible for student recruitment and faculty members, if involved in the recruitment process at all, typically handle admissions interviews with top candidates. At Baylor College of Medicine, it works differently.

It's not often that an admissions counselor at a small university works his way up the ladder to become a university president - but Dr. Chris Domes did just that. On this week's episode of the Enrollify Podcast, Dr. Domes shares lessons he learned during his early years at St. Bonaventure, leaders