Why can't admissions operate more like Trader Joe's?What would happen if every enrollment management team had a marketer-in-residence? And what does it actually mean to be an "enrollment marketer"? On this week's episode of the podcast Zach Busekrus and Will Gribble, Director of Enrollment Marketin

He dropped out of college in 2000 to work full-time at his mother's small business marketing firm...In 2004, he created the SEOmoz blog, which, over the next decade, became the world's most popular community and content resource for search marketers.Today, he is one of the most respected voices

"Stories over scores."This notion was one of the foundational pillars behind the creation of ZeeMee - the #1 social media platform for real-time student engagement.ZeeMee helps colleges and universities reduce melt and increase yield through its chat, college communities, roommate

We're living through a moment where peer-to-peer influence is more powerful than ever before. In fact, eMarketer just published some research stating that 70% of Gen Z trusts what their peers say about a brand vs. what a brand says about itself.Yet colleges and universities still struggle to lace

You know your website is hugely influential in a student's journey to enrollment...And chances are you've heard of user experience (UX) design...But perhaps you're not entirely sure what it is or why great UX design matters?On this week's episode of the podcast, Zach sits down with Ben Bilow

There's a problem with the way we've been taught to market and sell-it no longer matches how buyers actually buy things.Think about it-when you're not talking to someone face-to-face, where do most of your conversations happen?Yup, that's right-they happen over messaging channels

Enrollment management teams spends tens of thousands of dollars a year on software to collect data on how prospects move through the applicant journey.But how often is this data actually leveraged to its full potential? And how often are admissions and marketing teams consulting

For years, marketing teams at colleges and universities have been output focused.Their primary goal has been to serve enrollment management, advancement, student services, etc., by taking work orders and producing deliverables like videos, email templates, and billboards

Over the last year, ad recall on social media increased by 15% amongst all high school grades - according to Glacier's 2020 Gen Z Media Report.Gen Zs are not just using social media to communicate with friends or for entertainment; they're using it to rapidly access meaningful information.

Higher education is in the midst of major disruption. Major layoffs are happening as departments restructure in an effort to consolidate resources as a result of the economic effects associated with COVID-19"Ś some institutions have even closed their doors for good.As such, the job market

Over the past several weeks, a number of colleges, universities, and higher education market research firms, have published their results from recent surveys on how college students are faring in these unprecedented times.Surveys from Niche, Georgetown University, the Higher Education Data

If we had a dollar for every time an enrollment marketer has complained to us about their school's website, Enrollify would be a Fortune 500 company 😏.Here's the reality - you don't need just need a prettier website. What you do need is a website built on a modern CMS (Content Management

Last week, 57% of high school seniors reported that they were reconsidering their college options in a survey conducted by Niche.com. Yup, you read that right...over half of high school seniors aren't sure where they'll end up this fall. On this week's episode, Zach engages

Last fall, Christopher Huebner conducted in-depth interviews with students and asked them about their perceptions and attitudes about social media advertising as they searched for, and evaluated, colleges.Chris was particularly interested in learning how influential - if at all - social

From working in residential student life at Elizabethtown College, to producing his own TV show, to directing accelerated programs at Albright College, to becoming a principal at Kennedy & Company, Mickey Baines may just be the most interesting man in the enrollment management consulting game!

Spending has been frozen. Yield is uncertain. Budget cuts appear to be on the horizon. And enrollment marketers need to prepare for a fall recruitment season like none other.Where should you start? How does one even begin to think about strategic enrollment marketing during a global

In 2020, colleges and universities are projected to spend close to $2 billion on social media advertising. Therefore, it's hard to believe that only ten years ago, even major institutions like the University of Virginia, the University of Notre Dame, and West Virginia University were just getting

When was the last time you audited your communications flow? Or how about the last time you took a hard look at the copy in the search campaign letters your office sends to suspects each year?If it's been a minute, this episode is for you. On the show this week, Zach sits down with Jeremy Tiers

Yield. It's what keeps admissions professionals up at night each April. This time of year is one of the busiest, and can be one of the most stressful for enrollment marketers - and that's without, you know, a global pandemic. Many of our listeners have reached out

Have you thought about what it might be like to be a high school senior right now? Prom has been cancelled, basketball and soccer seasons have been cut short, and there's a good chance you won't be going to college this fall (well, at least not physically).We wanted to better understand

The last several weeks have been nothing short of historical. COVID-19 has radically altered the way each of us lives, works, and learns in what feels like the blink of an eye. And while this moment in time has been, and will continue to be, filled with incredible challenges, it has also birthed